DOI of the published article https://doi.org/10.57178/paradoks.v8i2.1298
The Influence of Electronic Word of Mouth, Brand Awareness and Perceived Quality on Purchasing Decisions of Gofood Users
Pengaruh Electronic Word of Mouth, Brand Awareness dan Perceived Quality Terhadap Keputusan Pembelian pada Pengguna Gofood
DOI:
https://doi.org/10.21070/ups.8076Keywords:
E-WOM( Electronic Word of Mouth, Brand Awareness, Perceived Quality, Buying DecisionAbstract
This study aims to determine and measure the extent of the influence of Electronic Word Of Mouth, Brand Awareness and Perceived Quality on Purchasing Decisions on Gofood Users. This study is a quantitative study using an explanatory research approach. The sampling technique in this study used a purposive sampling technique. Because the researcher did not know the exact number of the population, the researcher also used the Lemeshow formula. The sample obtained was 96 respondents. Data collection in this study was by observation and distributing questionnaires measured using a Likert scale. This study uses the SPSS analysis method. The results of this study prove that the hypotheses H1, H2, and H3 are accepted. This means that there is an influence between Electronic Word Of Mouth (EWOM), Brand Awareness, and Perceived Quality on purchasing decisions on GoFood users in Sidoarjo.
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