The Influence of Service Quality, Location and Price on Purchasing Decisions of Shinta's Collection
Pengaruh Kualitas Pelayanan Lokasi dan Harga terhadap Keputusan Pembelian Shinta's Collection
DOI:
https://doi.org/10.21070/ups.8061Keywords:
Service Quality, Location, Price, Purchasing DecisionsAbstract
This research examines the relationship between the influence of service quality, location and price on purchasing decisions for Shinta's Collection. The saturated sampling technique is used in conjunction with quantitative research methods in data collection in this research. This research sample consisted of 68 participants. To collect data for this research, respondents were given a questionnaire via Google Form. In addition, the analytical procedure uses software called SPSS V26. Multiple linear regression analysis and general assumption testing are two methods of data analysis. The t test and R2 test are used in hypothesis testing. The research findings show that the Service Quality variable has a positive and significant influence on Purchasing Decisions and Location has a positive and significant influence on Purchasing Decisions, for Price is the variable that has a very dominant positive and significant influence on Purchasing Decisions with a high significance value
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