Web-Based Product Marketing Information System For MSMEs Tanggulangin Wallet And Bag Craftsmen
Sistem Informasi Pemasaran Produk Berbasis Web Pada UMKM Pengerajin Dompet Dan Tas Tanggulangin
DOI:
https://doi.org/10.21070/ups.793Keywords:
Pemasaran, UMKM, Website, Waterfall, Sistem InformasiAbstract
The existence of MSMEs has an influence on improving people's welfare which can provide many business opportunities for the community. MSMEs currently have weaknesses in marketing their products by carrying out a manual marketing strategy using the method of making brochures, pamphlets and promoting their products in several stores. The lack of the role of internet technology which can hinder MSMEs in terms of marketing their products, the role of internet technology is also very important for MSMEs in developing their business products. One way is to build an information system using PHP and Mysql programming as Database Storage, and using the Waterfall method which goes through the stages of needs analysis, design, programming, system testing and maintenance for information system development. The end result of this research is an information system that facilitates online marketing and sales so that it can expand market reach.
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