DOI of the published article https://doi.org/10.38035/dijemss.v6i4.4175
The Role of Social Media and Marketing Mix 4P in Online Marketing Strategy on the Grand Everest Housing Cluster PT. Menteng Mandiri Sejahtera
Peran Media Sosial dan Marketing Mix 4P dalam Strategi Pemasaran Online pada Cluster Perumahan Grand Everest PT. Menteng Mandiri Sejahtera
DOI:
https://doi.org/10.21070/ups.7865Keywords:
Marketing Mix 4P, Search Engine Optimization, Social Media Marketing, Online Advertising, Content MarketingAbstract
This study aims to evaluate the role of social media and the 4P marketing mix in the online marketing strategy of PT. Menteng Mandiri Sejahtera for the Grand Everest housing cluster. As digital marketing becomes increasingly essential, property companies must optimize their digital strategies to enhance sales and market reach. This research employs a qualitative approach, utilizing observation, interviews, and documentation to gather insights from various stakeholders, including company owners, project managers, marketing teams, property agents, and prospective buyers. The findings indicate that digital marketing techniques, particularly through social media platforms such as Facebook, Instagram, and WhatsApp, along with the use of SEO, significantly enhance the visibility of housing products. Moreover, the effectiveness of the marketing strategy is influenced by the implementation of the 4P marketing mix (product, price, place, and promotion).
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