Fear of Missing Out (FoMO), Peer Conformity and Impulsive Buying in Late Adolescent Shopee PayLater Users
Fear of Missing Out (FoMO), Konformitas Teman Sebaya dan Impulsive Buying pada Remaja Akhir Pengguna Shopee Paylater
DOI:
https://doi.org/10.21070/ups.7850Keywords:
Fear of Missing Out (FoMO), Peer Conformity, Impulsive Buying, Late AdolescenceAbstract
Adolescence is transition period from childhood to adulthood marked by physical, biological, socio-emotional, cognitive changes. During this period, adolescents are often influenced by psychological factors such as FoMO and peer conformity, which encourage impulsive buying behavior. This study aims to determine the relationship between FoMO, peer conformity, impulsive buying in late adolescent Shopee PayLater users in Sidoarjo. With quantitative correlational approach, this study involved 383 respondents aged 18–22 years who were selected using accidental sampling techniques. The research instruments included the FoMO scale, peer conformity, impulsive buying which had been tested for validity and reliability. Data were analyzed using multiple linear regression with the help of JASP version 17. The results showed a p value of 0.001 <0.05, which means that theres significant relationship between FoMO and peer conformity with impulsive buying, with a contribution of 73.1%. FoMO, peer conformity each have significant positive effect on impulsive buying.
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