The Relationship Between Self-Control and Conformity on the Consumptive Behavior of KIP-K Students
Hubungan antara Kontrol Diri dan Konformitas dengan Perilaku Konsumtif pada Mahasiswa KIP-K
DOI:
https://doi.org/10.21070/ups.7849Keywords:
Consumptive Behavior, Comformity, Self-Control, KIP-K StudentAbstract
The trend of online shopping has now developed in society, especially students. This can lead to consumptive behavior if students dont have good self-control and very high surrounding conformity. The purpose of the study was to analyze the relationship between self-control, conformity, and consumptive behavior among KIP-K students. The population was taken from the 2021-2022 batch of KIP-K students at Muhammadiyah Sidoarjo University, totaling 493 students and 220 students were selected using the puposive sampling technique as samples. The category is KIP-K students in the 2021-2022 batch of Muhammadiyah Sidoarjo University and using e-commerce applications. The method used is a correlational quantitative approach. The data collection technique uses a Likert scale. The data analysis technique uses multiple linear regression analysis, using the SPSS 23 for windows application. The results showed that theres a significant relationship between self-control, conformity, and consumptive behavior among KIP-K students, with a sig value of 0.000<0.05.
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