Phenomenological Study of Work Ethic in Generation Z Coffee Shop Owners in Sidoarjo
Kajian Fenomenologis Tentang Etos Kerja Pada Generasi Z Pemilik Kedai Kopi di Sidoarjo
DOI:
https://doi.org/10.21070/ups.7797Keywords:
Work Ethic, Generation Z, Coffee Shop OwnerAbstract
Running a coffee shop is not easy, especially for Generation Z who are just starting out. They Running a coffee shop is not easy, especially for Generation Z who are just starting a business. They face various challenges, such as operational delays, competition with large cafes and rising raw material prices. Therefore, a strong work ethic is needed to keep the business running and growing. This study aims to understand the work ethic of coffee shop owners from Generation Z. With a qualitative approach and descriptive phenomenological method, this study involved two coffee shop owners in Sidoarjo. Data were collected through interviews and literature studies. The results of the study showed that despite facing various challenges, both subjects remained committed to providing the best service, maintaining product quality, and adapting to customer needs. They also use social media to expand their reach and increase competitiveness.
Downloads
References
D. R. Sawitri, “Perkembangan Karier Generasi Z: Tantangan dan Strategi dalam Mewujudkan SDM Indonesia yang Unggul,” 2023. Accessed: Feb. 17, 2025. [Online]. Available: https://doc-pak.undip.ac.id/id/eprint/14336
R. Rachmadani, Y. F. Wulandari, Y. Bastian, M. Murtiadi, and A. D. Deryansyah, “Pemberdayaan Komunikasi Pembangunan Program Entrepreneurship Success Challenge bagi Pengusaha Milenial Gen-Z di Sumatera Barat,” Jurnal Ilmiah Multidisiplin, vol. 2, no. 1, pp. 150–157, Jun. 2023, doi: https://doi.org/10.59000/jim.v2i1.94.
M. A. Sifwah, Z. Z. Nikhal, A. P. Dewi, N. Nurcahyani, and R. N. Latifah, “Penerapan Digital Marketing Sebagai Strategi Pemasaran untuk Meningkatkan Daya Saing UMKM,” Journal of Management Accounting, Tax and Production, vol. 2, no. 1, pp. 109–118, 2024, doi: https://doi.org/10.57235/mantap.v2i1.1592.
L. S. Arum, A. Zahrani, and N. A. Duha, “Karakteristik Generasi Z dan Kesiapannya dalam Menghadapi Bonus Demografi 2030,” Accounting Student Research Journal, vol. 2, no. 1, pp. 59–72, 2023, doi: https://doi.org/10.62108/asrj.v2i1.5812.
M. E. Apriyanti, “Percaya Diri dan Berpikir Strategis untuk Menghadapi Ketatnya Persaingan Bisnis,” Jurnal Usaha, vol. 1, no. 2, pp. 26–40, 2020, doi: https://doi.org/10.30998/juuk.v1i2.482.
R. Sianturi, A. N. Fitriani, N. S. Puadah, and Nurlaila, “Wirausaha di Kalangan Gen Z: Studi Kasus Usaha Kedai Kopi, Jus, Aksesoris, dan Cake di Tasikmalaya,” Inovasi: Jurnal Ilmiah Pengembangan Pendidikan , vol. 3, no. 2, pp. 76–85, 2025, Accessed: Feb. 17, 2025. [Online]. Available: https://ejournal.lpipb.com/backup_ejournal_v1/index.php/inovasi/article/view/506
G. Sakitri, “Selamat Datang Gen Z, Sang Penggerak Inovasi!,” Forum Manajemen Prasetya Mulya, vol. 35, no. 2, pp. 1–1o, 2021, Accessed: Feb. 17, 2025. [Online]. Available: https://journal.prasetiyamulya.ac.id/journal/index.php/FM/article/view/596
N. Saebah and M. Z. Asikin, “Efektivitas Pengembangan Digital Bisnis pada Gen-Z dengan Model Bisnis Canvas,” Jurnal Syntax Transformation, vol. 3, no. 11, pp. 1534–1540, Nov. 2022, doi: https://doi.org/10.46799/jst.v3i11.649.
E. Aryani, Y. Zanaria, and A. Kurniawan, “Analisis Perkembangan Coffee Shop Sebagai Salah Satu Peranan UMKM di Kota Metro (Study Kasus pada Coffee Shop Janji Jiwa dan Coffee Et Bien),” Jurnal Akuntansi AKTIVA, vol. 3, no. 2, pp. 139–145, 2022, doi: https://doi.org/10.24127/akuntansi.v3i2.3039.
A. Sulaiman and Asmawi, “Strategi Pengembangan Usaha dalam Meningkatkan Loyalitas Konsumen dan Profitabilitas pada Rich’s Coffe,” Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi, vol. 11, no. 1, pp. 19–29, 2022, Accessed: Feb. 17, 2025. [Online]. Available: https://journal.stiem.ac.id/index.php/jureq/article/view/969
L. Lindiani, I. Registiana, F. Fajrullah, and I. Noviyanti, “Analisis Strategi Promosi Bisnis UMKM Coffee Shop Dengan Menggunakan Media Sosial,” Jurnal Bintang Manajemen, vol. 2, no. 2, pp. 75–93, Jun. 2024, doi: https://doi.org/10.55606/jubima.v2i2.3061.
K. Nathanael, P. Wijayanto, and Y. E. P. Dewi, “Faktor – Faktor Pendukung Disiplin Kerja Bagi Kinerja Karyawan Talanoa Coffee : Studi di Masa Pandemi Covid-19,” Prosiding Seminar Nasional UNARS, vol. 2, no. 1, pp. 186–192, 2023, Accessed: Feb. 17, 2025. [Online]. Available: https://unars.ac.id/ojs/index.php/prosidingSDGs/article/view/3339
D. A. S. Putri, N. Salsabilla, N. Hanifah, and R. R. W. K. Widodasih, “Analisis Studi Kelayakan Bisnis pada UMKM Kedai Kopi ‘Enigma Kopi’ Setu Ditinjau dari Aspek Pemasaran, Aspek Manajemen Sumber Daya Manusia, dan Aspek Operasional,” Dinamika Kreatif Manajemen Strategis, vol. 6, no. 4, 2024, Accessed: Feb. 17, 2025. [Online]. Available: https://journalpedia.com/1/index.php/dkms/article/view/3565
B. R. Saefudin, A. N. Deaniera, and E. Rasmikayati, “Kajian Pembandingan Preferensi Konsumen pada Dua Kedai Kopi di Cibinong, Kabupaten Bogor,” AGROVITAL: Jurnal Ilmu Pertanian, vol. 5, no. 1, pp. 39–46, 2020, doi: http://dx.doi.org/10.35329/agrovital.v5i1.637.
A. I. Marasabessy, “Entrepreneurship: Membangun Bisnis di Masa Pandemi Covid-19 (Studi Kasus pada Kedai Kopi ‘MM’ di Kota Ambon),” Jurnal Bisnis & Kewirausahaan, vol. 17, no. 2, pp. 151–157, 2021, doi: http://dx.doi.org/10.31940/jbk.v17i2.2338.
A. N. Ifadloh, “Analisis Studi Kelayakan Bisnis pada Kedai Kopi Ishpot Purwokerto, Kabupaten Banyumas, Jawa Tengah,” Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri, Purwokerto , 2022. Accessed: Feb. 17, 2025. [Online]. Available: https://repository.uinsaizu.ac.id/16030/1
E. Rasmikayati, S. Afriyanti, and B. R. Saefudin, “Keragaan, Potensi dan Kendala pada Usaha Kedai Kopi di Jatinangor (Kasus pada Belike Coffee Shop dan Balad Coffee Works),” Agritekh (Jurnal Agribisnis dan Teknologi Pangan), vol. 1, no. 1, pp. 26–45, 2020, doi: https://doi.org/10.32627/agritekh.v1i01.14.
H. T. Tasmara, Etos kerja pribadi Muslim. Yogyakarta: Dana Bhakti Wakaf Cet. 2, 2002.
J. Sinamo, 8 Etos Kerja Profesional. Jakarta: Institut Dharma Mahardika, 2011.
M. Butarbutar, Efendi, S. Simatupang, and M. Sianturi, “Pengaruh Etos Kerja Terhadap Kinerja Karyawan pada Yayasan Sari Asih Nusantara Pematangsiantar,” Maker: Jurnal Manajemen , vol. 7, no. 1, pp. 116–124, 2021, doi: https://doi.org/10.37403/mjm.v0i0.301.
T. Endrianto, “Pengaruh Etos Kerja Terhadap Kinerja Pegawai di Kecamatan Kalidoni Kota Palembang,” Jurnal Studia Administrasi, vol. 3, no. 1, pp. 46–57, 2021, doi: https://doi.org/10.47995/jian.v3i1.52.
T. Supatminingsih and T. Tahir, “Analisis Minat Petani Muda Dalam Berwirausaha Pada Bidang Pertanian Tanaman Kopi di Desa Osango, Kabupaten Mamasa,” Journal of Economic Education and Entrepreneurship Studies, vol. 3, no. 1, pp. 277–293, 2022, doi: https://doi.org/10.26858/je3s.v3i1.104.
W. T. Ika and M. T. Riduwan, “Merintis Usaha di Era Digitalisasi Oleh Gen Z Fomo dengan Strategi Pemasaran Bersaing Tanpa Bantuan Influencer,” Jurnal Ekonomi Bisnis Manajemen Akuntansi (JEBISMA), vol. 2, no. 2, 2024, doi: https://doi.org/10.70197/jebisma.v2i2.87.
S. Y. L. Tumangkeng and J. B. Maramis, “Kajian Pendekatan Fenomenologi: Literature Review,” Jurnal Pembangunan Ekonomi dan Keuangan Daerah, vol. 23, no. 1, pp. 14–32, 2022.
J. W. Creswell, A. C. Klassen, V. L. P. Clark, and K. C. Smith, “Best Practices for Mixed Methods Research in the Health Sciences,” Bethesda (Maryland): National Institutes of Health, pp. 541–545, 2011, Accessed: Feb. 07, 2025. [Online]. Available: https://www.csun.edu/sites/default/files/best_prac_mixed_methods.pdf
J. Corbin and A. Strauss, “Grounded Theory Research: Procedures, Canons, and Evaluative Criteria,” 1990. doi: https://doi.org/10.1007/BF00988593.
E. K. Poerwandari, Pendekatan Kualitatif Untuk Penelitian Perilaku Manusia , Ketiga. Depok: Lembaga Pengembangan Sarana Pengukuran dan Pendidikan Psikologi (LPSP3), 2013.
Sugiyono, Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta, 2016.
N. Afandi, “Strategi Bisnis dan Etos kerja Toko Sembako Madura dalam Perspektif Ekonomi Syriah,” Jurnal Kolaboratif Sains, vol. 7, no. 6, pp. 2037–2044, Sep. 2024, doi: https://doi.org/10.56338/jks.v5i9.2779.
A. Fazira, “Analisis Pengendalian Persediaan Bahan Baku Biji Kopi dalam Memperlancar Produksi pada Kedai Kopi Terrace Social Space,” Universitas Borneo Tarakan, 2024. Accessed: Feb. 17, 2025. [Online]. Available: https://repository.ubt.ac.id/repository/UBT18-03-2024-115708.pdf
R. Aulia, A. Syamsudin, and L. Sintani, “Kualitas Layanan dan Promosi Terhadap Loyalitas Melalui Kepuasan (Studi Pelanggan Cafe One More Palangka Raya),” Edunomics Journal, vol. 4, no. 2, pp. 177–189, 2023, doi: https://doi.org/10.37304/ej.v4i2.10060.
C. A. Pratiwi, T. Djalal, M. Syukur, and F. W. Suhep, “Faktor Pendukung dan Penghambat Pengambilan Keputusan Karir Pada Wirausaha Muda di Kota Makassar,” Jurnal Bisnis dan Manajemen, vol. 2, no. 2, pp. 2477–1783, 2022, Accessed: Feb. 28, 2025. [Online]. Available: http://eprints.unm.ac.id/id/eprint/30899
M. Wilestari, S. Mujiani, B. H. Sugiharto, Sutrisno, and A. Risdwiyanto, “Digitalisasi dan Transformasi Bisnis: Perspektif Praktisi Muda UMKM tentang Perubahan Ekonomi,” Jurnal Ilmu Sosial dan Humaniora, vol. 12, no. 2, pp. 259–268, Aug. 2023, doi: https://doi.org/10.23887/jish.v12i2.61216.
Downloads
Additional Files
Posted
License
Copyright (c) 2025 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
