The Analysis of The Effectiveness of Influencer Marketing, Content Marketing, and Online Advertising Marketing on Purchasing Decisions on TikTok Shop E-Commerce
Analisis Efektivitas Influencer Marketing, Content Marketing dan Online Advertising Marketing terhadap Keputusan Pembelian pada E-Commerce TikTok Shop
DOI:
https://doi.org/10.21070/ups.7731Keywords:
Influencer Marketing, Content Marketing, Online Advertising Marketing, Puchasing Decision, TikTok ShopAbstract
This research aims to determine the effectiveness of using Influencer Marketing, Content Marketing and Online Advertising Marketing on Purchasing Decisions at the E-Commerce TikTok Shop. This research uses a quantitative research method, namely data obtained from 96 respondents by distributing questionnaires given to respondents in the form of a list of questions and then processing them using SmartPLS software. The respondents in this research are TikTok users who use the TikTok Shop service. This research shows the results that there is a strong and significant influence on the effectiveness of using Influencer Marketing, Content Marketing and Online Advertising marketing on Purchasing Decisions at the E-Commerce Tik-Tok Shop.
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