DOI of the published article https://doi.org/10.32500/jematech.v8i1.8949
The Role of Digital Marketing, Attraction, and EWOM in Increasing Interest in Visiting Ghanjaran Park, Ketapanrame Trawas Tourism Village
Peran Digital Marketing, Daya Tarik, dan Ewom dalam Meningkatkan Minat Berkunjung ke Taman Ghanjaran Desa Wisata Ketapanrame Trawas
DOI:
https://doi.org/10.21070/ups.7643Keywords:
Digital Marketing, Attraction, Electronic Word of Mouth, interested in visitingAbstract
Research was conducted to determine the influence of digital marketing, attractiveness, and Electronic Word of Mouth (E-WOM) on visitor interest in Ghanjaran Park, Ketapanrame Trawas Tourism Village. This research uses a quantitative approach, with a population consisting of all visitors to Ghanjaran Park. The sampling technique was carried out using a non-probability sampling method using purposive sampling, involving 100 respondents who were members of the public who had visited at least once. Data collection was carried out through online questionnaires as primary data. Data analysis was carried out using multiple linear regression with the help of SPSS version 25 software. The research results prove that digital marketing, attractiveness, and E-WOM have a positive influence on interest in visiting Ghanjaran Park, Ketapanrame Trawas Tourism Village.
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