Image Branding Strategy of Tanduria Organic Fertilizer and Pesticide Products
Strategy Branding Image Produk Pupuk dan Pestisida Organik Tanduria
DOI:
https://doi.org/10.21070/ups.7523Keywords:
image strategy, personal branding, tanduria fertilizer and pesticide productsAbstract
Branding strategy is a step to achieve goals that function to regulate all elements of consumer
behavior. Tanduria's goal is to carry out a branding strategy to build a more specific brand identity
such as brand strengths, brand uniqueness and brand favorability. This research uses a qualitative
approach using a case study method. The researcher conducted observations and interviews directly
with the founders of tanduria. As a result of the research, Tanduria as an urban farming platform in
Indonesia provides a solution by making it easier for the Millennial generation to plant in front of the
house. This study discusses the Strategy Branding Image of Tandurian Organic Fertilizer and
Pesticide Products. This method uses qualitative descriptive.
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