Abi Azkakia's Preaching Strategy through Online Games in Giddens' Structuration Perspective
Strategi Dakwah Abi Azkakia melalui Game Online dalam Perspektif Strukturasi Giddens
DOI:
https://doi.org/10.21070/ups.7519Keywords:
Preaching Strategy, Online Games, Autoethnography, Giddens' Structuration, Digitalization of PreachingAbstract
This study examines Ustadz Abi Azkakia's da'wah strategy in online games through Anthony Giddens' structuration perspective. Digital da'wah in gaming communities is a new and intriguing phenomenon. Using autoethnography, this research observes how Ustadz Abi conveys Islamic messages in virtual spaces. He integrates religious symbols like peci and adapts to gamer culture to build his identity. He consistently introduces tauhid, qada and qadar, and Islamic ethics in gameplay. Giddens' structuration theory explains that da'wah occurs through interactions between agents (Ustadz Abi) and structures (game communities and platforms). Most respondents accept this approach, though some feel it disrupts gameplay. While many see him as approachable, balancing entertainment and religious messages remains a challenge. Despite this, Ustadz Abi has established legitimacy as a respected religious figure in the Mobile Legends community.
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