DOI of the published article https://doi.org/10.21070/pssh.v7i.640
Branding of Osing Traditional School in Banyuwangi Through the Instagram Account @pesinauan.osing
Branding sekolah Adat Osing di Banyuwangi melalui akun Instagram @pesinauan.osing
DOI:
https://doi.org/10.21070/ups.7451Keywords:
branding, instagram, culture, osing customsAbstract
This research aims to preserve the culture that exists in the osing traditional school through the @pesinauan.osing Instagram account so that people can recognize and preserve local cultural wisdom traditions. The presence of Instagram has a considerable influence as a medium for disseminating information that is not yet known by the public. In this study, the strength of brand association indicator is strong with the Osing traditional school through typical osing pictures, stories about the daily life of the osing traditional school community. The results of this study can provide information to the public through Instagram media and can increase the number of viewers on the @pesinauan.osing Instagram account by means of videos or photos that present the form of sales content of ideas that carry the concept of preserving the tradition of osing banyuwangi local cultural wisdom.
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