Brand Identity and Information on Instagram Social Media @Course Net
Identitas Merek dan Informasi pada Media Sosial Instagram @Course_Net
DOI:
https://doi.org/10.21070/ups.7405Keywords:
Brand Identity, Social Media, Netnography, InstagramAbstract
New media in the form of social media Instagram has become a form of mediation for the community's needs in conveying and receiving news or information. The era of industrial revolution 4.0 is building media interests which are accompanied by business and computer movements simultaneously. The Instagram account @course_net is one of many accounts that can provide access to all the interests of the 4.0 revolution era in one. Social media-based information with content related to IT and computers is packaged attractively through an information formation system with a visual communication style according to its characteristics so that it can build a new culture within the scope of Instagram accounts. This research aims to identify the process of forming a brand identity and information system contained in the communication that occurs in the content on the @course_net Instagram account, and researchers want to know how the elements of visual communication
Downloads
References
H. K. Azzaakiyyah, “The Impact of Social Media Use on Social Interaction in Contemporary Society,” Technol. Soc. Perspect., vol. 1, no. 1, pp. 1–9, 2023, doi: 10.61100/tacit.v1i1.33.
D. Mardiyanto and G. Slamet, “ANALISIS STRATEGI KOMUNIKASI PEMASARAN MERCHANDISE DI KEDAI DIGITAL 8 SOLO (Studi Kasus Strategi Komunikasi Pemasaran),” Surakarta Manag. J., vol. 1, no. 1, p. 43, 2019, doi: 10.52429/smj.v1i1.329.
A. Lievrow, Leah and M. Livingstone, Sonia, New Media: A Critical Introduction, 2009th ed. New York, 2009. [Online]. Available: https://books.google.co.id/books?id=gMx-AMRg3A0C&printsec=frontcover#v=onepage&q&f=false
N. Suryandari, “Dampak Media Baru Dan Komunikasi Antarbudaya Dalam Konteks Global,” J. Sosioteknologi, vol. 20, no. 1, pp. 362–371, 2021, [Online]. Available: https://journals.itb.ac.id/index.php/sostek/article/view/16105
A. Social, We, “Digital 2024: 5 billion social media users.” [Online]. Available: https://wearesocial.com/id/blog/2024/01/digital-2024-5-billion-social-media-users/
K. Sikumbang et al., “Peranan Media Sosial Instagram terhadap Interaksi Sosial dan Etika pada Generasi Z,” J. Educ., vol. 6, no. 2, pp. 11029–11037, 2024, doi: 10.31004/joe.v6i2.4888.
J. Tarigan and R. Sanjaya, Creative Digital Marketing. Elex Media Komputindo, 2013. [Online]. Available: https://books.google.co.id/books?id=F9NBDwAAQBAJ&source=gbs_navlinks_s
Nurfajri, Abdul Hamid, and Rifyal Dahlawy Chalil, “Peran Media Sosial dalam Pengembangan Usaha Mikro, Kecil dan Menengah (Studi Kasus Kecamatan Idi Rayeuk Kabupaten Aceh Timur),” JIM J. Ilm. Mhs., vol. 3, no. 2, pp. 111–123, 2021, doi: 10.32505/jim.v3i2.3479.
N. I. Watajdid, A. Lathifah, D. S. Andini, and F. Fitroh, “Systematic Literature Review: Peran Media Sosial Instagram Terhadap Perkembangan Digital Marketing,” J. Sains Pemasar. Indones. (Indonesian J. Mark. Sci., vol. 20, no. 2, pp. 163–179, 2021, doi: 10.14710/jspi.v20i2.163-179.
S. A. J. Muntu, J. P. M. Tangkudung, and L. J. H. Lotulung, “Studi netnografi pada media sosial instagram,” Acta Diurna Komun., vol. 3, no. 4, pp. 1–8, 2021, [Online]. Available: https://scholar.google.com/scholar?cluster=5133196897648303846&hl=en&as_sdt=2005&sciodt=2007
L. Latifah, N. Susilowati, and I. Anisykurlillah, “Penggunaan Media Sosial Networking Dan Pelatihan Dalam Meningkatkan Kinerja UMKM Pada Entrepreneur Muda Di Indonesia,” J. Ekon. dan Pendidik., vol. 19, no. 1, pp. 14–24, 2022, doi: 10.21831/jep.v19i1.45323.
S. O’Donohoe and V. Kozinets, Robert, Netnography: Doing ethnographic research online, vol. 29, no. 2. 2010. doi: 10.2501/S026504871020118X.
R. Nasrullah, Etnografi Virtual. Bandung: Simbiosa Rekatama Media, 2018. [Online]. Available: https://repository.uinjkt.ac.id/dspace/bitstream/123456789/47521/1/ETNOGRAFI VIRTUAL-FDK.pdf
R. Hidayanti and Y. Martunis, “Peran Media Baru Dalam Membentuk Komunitas Virtual (Studi pada Mahasiswa yang Bergabung Dalam Komunitas Acehvidgram di Instagram),” J. Ilm. Mhs. FISIP Unsyiah, vol. 2, no. 2, pp. 47–66, 2017.
P. Kotler, H. Kartajaya, and I. Setiawan, “Marketing 4.0,” 2018. doi: 10.1007/978-3-658-17532-0_5.
I. Damaianti, Pemasaran Digital, no. January. 2020.
R. Madleňák and J. Štefunko, “The optimization approach of postal transportation network based on uncapacitated fixed charge location model in conditions of Slovak republic,” Transp. Probl., vol. 10, no. 4, pp. 35–43, 2015, doi: 10.21307/tp-2015-046.
D. Butar-butar, Dwi, Fany, Fransiska, “STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN USAHA KECIL DAN MENENGAH,” J. Visi Ekon. Akunt. dan Manaj., vol. Vol 6, No., 2024.
V. Anandayan and V. D. Adiprabowo, “Analisis Media Siber Pada Akun Instagram @Potonganfilm Sebagai Ruang Komunitas Virtual,” Mediakom J. Ilmu Komun., vol. 7, no. 1, pp. 53–65, 2023, doi: 10.35760/mkm.2023.v7i1.8259.
S. H. Armananti and D. Asteria, “Partisipasi Anggota dan Pemanfaatan Instagram dalam Interaksi Komunitas Brand Ria Miranda,” J. Komun., vol. 11, no. 2, p. 155, 2019, doi: 10.24912/jk.v11i2.5266.
Downloads
Additional Files
Posted
License
Copyright (c) 2025 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
