DOI of the published article https://doi.org/10.21070/pssh.v7i1.589
Analysis of Audience Reception of Dieting Lifestyle Posts Through Instagram Account @komunitasdietsehat
Analisis Resepsi Khalayak Terhadap Postingan Gaya Hidup Dieting Melalui Akun Instagram @komunitasdietsehat
DOI:
https://doi.org/10.21070/ups.7402Keywords:
Reception Analysis, Instagram Account, Healthy LifestyleAbstract
This study aims to analyze the audience's acceptance of the dieting lifestyle displayed through the Instagram account posts @komunitasdietsehat. The reason researchers chose this topic is because the phenomenon of dieting is on the rise in Indonesia, where dieting has become a lifestyle for some people. The method used in this research is Qualitative. The informants in this study were 10 followers of the Instagram account @komunitasdietsehat. The results showed that the reception of the informants was positive. 6 informants entered into a hegemonic dominant position, informants agreed that the dieting lifestyle on @komunitasdietsehat Instagram account posts as motivation to lose weight and ideal. 4 informants entered into a negotiated code position, according to informants, the posts on the @komunitasdietsehat account are not only a motivation to lose weight, but the dieting lifestyle can also be done in other ways and according to their respective body portions.
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