DOI of the published article https://doi.org/10.21070/pssh.v7i.611
Digital Branding of Mafia Pentol Through TikTok
Digital Branding Mafia Pentol Melalui TikTok
DOI:
https://doi.org/10.21070/ups.7386Keywords:
Branding, Marketing Comunication, TikTokAbstract
This study aims to explore Mafia Pentol's digital branding strategy on TikTok to increase brand awareness and brand loyalty. Using qualitative methods, this study involved six subjects, including the owner, marketing team, creators, and followers of TikTok @teammafiapentol.sub. Analysis was conducted through the concepts of digital branding and marketing communication. The results showed that Mafia Pentol successfully utilized TikTok as a branding platform with market research and trend analysis to create interesting and relevant content. Strategies such as social media utilization, quality content marketing, and collaboration with creators have proven effective in increasing brand awareness. In addition, active interaction with customers, both on social media and in person, strengthens emotional bonds with consumers, so that Mafia Pentol is increasingly recommended to those closest to them.
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