DOI of the published article https://doi.org/10.21070/pssh.v7i.614
Analysis of Personal Branding Content Creators on @Vinamuliana’s Instagram Account
Analisis Personal Branding Content Creator pada Akun Instagram @Vinamuliana
DOI:
https://doi.org/10.21070/ups.7382Keywords:
Instagram, Content creator, Personal brandingAbstract
This study analyzes Vina Muliana’s personal branding through her Instagram account, @vinamuliana, which has 1.4 million followers. As an HR professional at BUMN and a content creator, Vina actively shares career-related educational content, including job application tips, CV writing, and interview preparation. Using a qualitative descriptive method, data was collected through observation and interviews, then analyzed based on Montoya’s eight personal branding concepts. The results show that Vina has successfully built a strong personal brand through leadership, a friendly and energetic personality, and a focus on education. Her consistency, ethics, and good intentions make her content valuable to her followers.
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