Analysis of Marketing Strategy in TikTok Content: A Case Study of Skincare Brand @camillebeauty_official
Analisis Strategi Pemasaran dalam Konten TikTok: Studi Kasus Merek Perawatan Kulit @camillebeauty_official
DOI:
https://doi.org/10.21070/ups.7370Keywords:
Strategy, Content Marketing, TikTokAbstract
This research aims to evaluate and find out the marketing content strategy of the skincare Camille Beauty on TikTok. Marketing strategies in the current era have a very wide range. Various kinds of needs in terms of marketing can now be fulfilled because of very rapid development. As a digital platform that is a place for business people to present their products and brands as well as creative and innovative digital content, which aims to attract public interest and increase sales. Camille Beauty, a company that markets its products through the Tiktok platform, the content of the @camillebeauty_official TikTok account is useful for the audience because it is interesting, informative and creative. Which consists of situation analysis, objectives, strategies, tactics, actions, and control. This research is expected to be an inspiration for other brands in marketing products.
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