DOI of the published article https://pssh.umsida.ac.id/index.php/pssh/article/view/615
TikTok Users' Perception of Natasha Surya's Personal Branding on Social Media
Persepsi Pengguna Tiktok Terhadap Personal Branding Natasha Surya Di Media Sosial
DOI:
https://doi.org/10.21070/ups.7325Keywords:
TikTok, Perception, Personal Branding, Content creator, Natasha SuryaAbstract
This research aims to explore TikTok users' perceptions of Natasha Surya's personal branding on the TikTok platform. The study employs a descriptive qualitative method to gather data related to audience perceptions of the success level of Natasha Surya's personal branding, emphasizing the theory used until reaching the conclusion stage. Data collection was conducted through primary interviews via WhatsApp and an analysis of Natasha Surya's TikTok content. The data collection involved open-ended interviews. This research refers to Bernard Berelson's Perception Theory in investigating the perception of Natasha Surya's personal branding. The analysis results indicate that Natasha Surya has successfully built a strong and effective personal branding perception on TikTok through aesthetically pleasing, relevant, and inspiring visuals.
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