The Influence Of E-WOM, Brand Trust and Promotion Regarding Purchase Decision Of The Originote Product on Tiktokshop
Pengaruh E-WOM, Brand Trust dan Promotion Terhadap Purchase Decision Produk the Originote di Tiktokshop
DOI:
https://doi.org/10.21070/ups.7070Keywords:
E-WOM, Brand Trust, Promotion,, Purchase DecisionAbstract
This research aims to identify the influence of E-WOM, Brand Trust, and Promotion on purchasing decisions for The Originote products through Tiktokshop. The research method used is quantitative with a population of The Originote product users who shop at Tiktokshop. Sampling was carried out using a non-probability sampling method with a purposive sampling technique, where the number of respondents was 96 people according to the Lemeshow formula. Data was collected through distributing questionnaires to the public with interval measurements and Likert scales. Data analysis uses the SmartPLS application, and the research results show that E-WOM, Brand Trust, and Promotion have a significant influence on purchasing decisions for The Originote products on Tiktokshop.
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