Coaching and Training Marketing 4.0 Home Industry at Sugihwaras Village
Pembinaan dan Pelatihan Marketing 4.0 Home Industry di Desa Sugihwaras
DOI:
https://doi.org/10.21070/ups.699Keywords:
Economics, Home Industry, Marketing 4.0, Competitive Strategy, TJSLAbstract
The effect of rapid development in the middle of business activities which is done by doing Online is to eandeavor MSMEs which is unexistable with technology. An eandeavoring communities are TJSL program from bank of BTN Syariah Surabaya is giving a coaching and a training by facing marketing 4.0 to the home industry namely “Kopi Melek” and “I’in Bakery”, those are from Sugihwaras, Sidoarjo. The coaching and training are aimed to compete both of them in this digitalization era. This study is using observation method by doing interview, the stage of implementation, the final stage is process evaluation and result. This studies’ output is to show the respondent how online market works and how to develop in offline marketing, however online marketing or offline marketing will works together such as the realization or re-branding design for product packaging, store banner design, E-commerce Platform, and social media branding on Instagram.
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