Social Media Marketing Strategy Analysis On TikTok Platform @Jiniso.Id Pants
Analisis Strategi Media Sosial Pemasaran Pada Platform Tiktok Celana dari @Jiniso.Id
DOI:
https://doi.org/10.21070/ups.6969Keywords:
New Media, Marketing, Jiniso.idAbstract
This study analyzes the social media marketing strategy on the TikTok platform account @jiniso.id. The study uses a qualitative method with content analysis to identify patterns in the account's uploaded videos. Primary data was obtained through observation and documentation, covering 758 uploaded videos from December 1, 2023 to March 30, 2024. The author curated 8 contents that reached more than 1 million to 2 million viewers according to certain criteria. The results of the study show that the TikTok social media marketing strategy @jiniso.id refers to the theory of social media marketing with the application of three main characteristics: transparency, social networks, and multi-opinion. This strategy is effective in increasing interaction and appeal of content to the audience.
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