The Influence of Brand Image, Product Quality, and Customer Satisfaction on Purchase Intention on Belikopi Products in Sidoarjo
Pengaruh Brand Image, Product Quality, dan Customer Satisfaction terhadap Purchase Intention pada Produk Belikopi di Sidoarjo
DOI:
https://doi.org/10.21070/ups.6962Keywords:
Brand Image, Product Quality, Customer Satisfaction, purchase intentionAbstract
The globalization era has driven rapid development in many sectors, including the culinary industry. Belikopi products hold appeal for the community and require effective marketing strategies, such as emphasizing brand image, product quality, and customer satisfaction to attract buyers. This study aims to examine the influence of brand image, product quality, and customer satisfaction on purchase intention for Belikopi products in Sidoarjo. Using quantitative methods, the research analyzes empirical data collected through field observations and questionnaires. Reference materials include books and journals sourced from platforms like Google Scholar. The findings are expected to offer insights for marketers and researchers regarding factors impacting purchase intention. Marketing strategies for Belikopi products should focus on establishing a strong brand image, delivering high-quality products, and enhancing customer satisfaction to stand out in the competitive market.
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