Aisyiyah Bustanul Athfal Bebekan Kindergarten Strategy in Building Branding to Grow Community Interest
Strategi TK Aisyiyah Bustanul Athfal Bebekan dalam Membangun Branding untuk Menumbuhkan Animo Masyarakat
DOI:
https://doi.org/10.21070/ups.6925Keywords:
Branding Management, Public, Basic EducationAbstract
This study explores the branding strategies of Aisyiyah Bustanul Bebekan Kindergarten to attract public interest and trust in its educational quality. Employing a qualitative approach with interviews, observations, and documentation, the research identifies three main strategies. First, improving teaching quality is prioritized to ensure excellent early childhood education. Second, social media platforms are effectively utilized as communication tools to reach a wider audience and highlight the institution's achievements. Third, collaborations with external parties are established to promote the vision and mission of the kindergarten. Furthermore, the institution implements innovative programs tailored to the needs and expectations of parents, enhancing its appeal. These efforts collectively contribute to building a strong institutional brand, increasing public trust and interest. The findings provide valuable insights for other early childhood education institutions aiming to develop effective branding strategies to enhance public engagement and trust.
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