DOI of the published article https://doi.org/10.61796/jaide.vli9.925
The Influence of Celebrity Worship, Brand Ambassador and Advertisement Towards Wall’s Cornetto White Rose Purchase Decision
Pengaruh Celebrity Worship, Brand Ambassador dan Advertisement Terhadap Purchase Decision Wall’s Cornetto White Rose
DOI:
https://doi.org/10.21070/ups.6896Keywords:
Celebrity Worship, Brand Ambassador, Advertisement, Purchasing Decision, K-PopAbstract
This study aims to determine the influence of celebrity worship, brand ambassador and advertisement towards wall’s cornetto white rose purchase decision. This study uses a descriptive quantitative approach with the population being wall's cornetto white rose ice cream consumers in Sidoarjo who have an interest in K-Pop, know K-Pop Idol Cha Eun Woo as brand ambassador and advertising star wall's cornetto white rose Using non probability sampling method with purposive sampling technique, this study analysed data from 80 respondents. Data was collected by distributing questionnaires and answers were measured through a Likert scale. The data analysis technique uses the PLS-SEM method with the help of SmartPLS software version 3.0 The results of data analysis show that celebrity worship and advertisement have a significant influence on purchase decision. However, brand ambassador has no effect on purchase decisions.
Downloads
References
Ding, Yuxuan and Xiaonan, Zhuang, ‘Why Chasing Kpop? Is Fandom Truely Crazy? - The Motivations and Behaviors of Kpop Fans’, ERMSS 2021, pp. 51–57, 2021, doi: 10.25236/ermss.2021.008.
Asni, Asriani Arsita, Ilham Minggi, Syarifuddin Side, Fajar Arwadi, and Usman Mulbar, ‘Mathematical Model of Celebrity Worship Tendency Among K-Pop Fans in South Sulawesi’, ITM Web Conference, vol. 58, pp. 1–8, January 2024, doi: 10.1051/itmconf/20245801004.
Chen, Libin, Guanhong Chen, Shuxu Ma, and Shuo Wang, ‘Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?’, Frontiers in Psychology, vol. 13, pp. 1–14, April 2022, doi: 10.3389/fpsyg.2022.850670.
Astuti, Irawati D., ‘Heboh BTS Meal, Army BTS: Kami Cuma Ingin Bungkusnya’, Heboh BTS Meal, Army BTS: Kami Cuma Ingin Bungkusnya. Accessed: JunE 06, 2024. [Online]. Available: https://www.liputan6.com/showbiz/read/4451374/demam-k-pop-melanda-indonesia-10-tahun-terakhir-ini-ulasan-pengamat.
Triadanti, Nurul Stella, Azasya Ramadani, and Bagus Erina Wardoyo, ‘Jadi Gaya Hidup, Benarkah Fans KPop Kaya Raya atau Cuma Modal Kuota?’, Jadi Gaya Hidup, Benarkah Fans KPop Kaya Raya atau Cuma Modal Kuota? Accessed: June 06, 2024. [Online]. Available: https://www.idntimes.com/hype/entertainment/danti/jadi-gaya-hidup-benarkah-fans-kpop-kaya-raya-atau-cuma-modal-kuota.
Priansa, Doni Juni, Perilaku Konsumen dalam Persaingan Bisnis Kontemporer, 2nd ed. Bandung: Alfabeta, 2017.
Maltby, Jhon, Liz Day, Lynn, E., McCutcheon, James Houran, and Diana Ashe, ‘Extreme Celebrity Worship, Fantasy Proneness and Dissociation: Developing The Measurement and Understanding of Celebrity Worship Within a Clinical Personality Context’, ScienceDirect, vol. 40, no. 2, pp. 273–283, 2006, doi: 10.1016/j.paid.2005.07.004.
Wandini, Fatmala Arifin Sri and Suharyono, ‘Pengaruh Celebrity Worship Terhadap Sikap Konsumen dan Dampaknya pada Keputusan Pembelian (Survei pada Pengguna Produk Chateau Labiotte Wine Lipstick/lip Tint yang Dipengaruhi Oleh Lirik Lagu ‘Lotto’ Oleh EXO)’, Jurnal Administrasi Bisnis JAB, vol. 50, no. 2, pp. 203–209, September 2017.
Adiesia, Kennia and Lisda Sofia, ‘Gambaran Celebrity Worship dan Psychological Well Being Pada Wanita Dewasa Awal Penggemar Korean Pop’, Psikoborneo Jurnal Ilmu Psikologi, vol. 9, p. 886, December 2021, doi: 10.30872/psikoborneo.v9i4.6826.
Veronica, Maria and Sinta Paramita, ‘Eksploitasi Loyalitas Penggemar Dalam Pembelian Album K-Pop’, Koneksi, vol. 2, no. 2, pp. 433–440, May 2019, doi: 10.24912/kn.v2i2.3920.
Yadav, Rohit, Justin, Paul, and Amit, Mittal, ‘Impact of Nation Brand Experience On Nation Brand Loyalty, and Positive WOM In A Changing Environment: The Role Of Nation Brand Love’, Emerald Publishing Ltd., vol. 40, no. 1, pp. 28–48, September 2021, doi: 10.1108/IMR-05-2021-0173.
Ahdiat, Adi, ‘Penjualan Es Krim Naik selama Pandemi, Tembus Rp6 Triliun pada 2021’, Penjualan Es Krim Naik selama Pandemi, Tembus Rp6 Triliun pada 2021. Accessed: June 06, 2024. [Online]. Available: https://databoks.katadata.co.id/datapublish/2023/03/30/penjualan-es-krim-naik-selama-pandemi-tembus-rp6-triliun-pada-2021.
Ayu, Ipak, ‘Unilever: Penjualan Es Krim Walls Tumbuh 3,7 Persen’, Unilever: Penjualan Es Krim Walls Tumbuh 3,7 Persen. Accessed: June 06, 2024. [Online]. Available: https://ekonomi.bisnis.com/read/20210611/257/1404391/unilever-penjualan-es-krim-walls-tumbuh-37-persen.
Iswanto, Andrean Fredy and Sanaji Sanaji, ‘Pengaruh Perbedaan Karakteristik Brand Ambassador terhadap Keputusan Pembelian Konsumen Ruangguru’, Jurnal Ilmu Manajemen, vol. 9, no. 1, pp. 380–391, March 2021, doi: 10.26740/jim.v9n1.p380-391.
Rahmadani, Diah and Rizky, Eka Febriansah, ‘The Influence of Content Marketing, Celebrity Endorsement, and e-WOM On Product Purchasing Decisions at Shopee (Study on Students of Muhammadiyah University Sidoarjo): Pengaruh Content Marketing, Celebrity Endorsement, dan e-WOM Terhadap Keputusan Pembelian Produk di Shopee (Studi pada Mahasiswa Universitas Muhammadiyah Sidoarjo)’, April 2024, doi: 10.21070/ups.4461.
Firmansyah, M. Anang, Pemasaran Produk dan Merek (Planning & Strategy), 1st ed. Surabaya: CV. Penerbit Qiara Media, 2019.
Shukla, Ankur and Virendra Singh, ‘To Study The Effect of Emotional TV Advertisement On Buying Preference Of Consumers’, International Journal of Reearch. Marketing Management and Sales, vol. 5, no. 1, pp. 44–47, January 2023, doi: 10.33545/26633329.2023.v5.i1a.120.
Aisyah, Siti et al., Dasar-Dasar Periklanan, 1st ed. Medan: Yayasan Kita Menulis, 2021. Accessed: June 06, 2024. [Online]. Available: https://www.researchgate.net/publication/353452000_Dasar-Dasar_Periklanan.
Rachmah, Siti Mabrur, ‘Pengaruh Iklan Terhadap Keputusan Pembelian Mie Lemonilo’, IJOSMAS, vol. 3, no. 4, pp. 82–88, 2022, doi: 10.5555/ijosmas.v3i4.218.
Kotler, Philip and Garry Armstrong, Principles of Marketing, 7th ed. UK: Pearson Higher Education, 2018.
Mardani, Wilda, Ayu Putri and Wenti, Krisnawati, ‘Visual Merchandising, Celebrity Endorsers, Advertisement Creativity, and E-Service Quality on Netflix Purchase Decision’, Interdiscipline Social Study, vol. 1, no. 6, pp. 773–782, March 2022, doi: 10.55324/iss.v1i6.155.
Lubis, Rahma and Farah, Aulia, ‘Pengaruh Celebrity Worship Terhadap Perilaku Konsumtif Pada Remaja K-Popers’, Jurnal Riset Psikologi, vol. 7, no. 1, pp. 1–6, 2024, doi: http://dx.doi.org/10.24036/jrp.v7i1.15539.
Rochmatin, Dheajeng Novida Naila and Rizky Dermawan, ‘Pengaruh Co-Branding, Celebrity Worship, dan Packaging Design terhadap Keputusan Pembelian Shampoo CLEAR TinyTAN’, Jurnal Ilmiah Universitas Batanghari Jambi, vol. 23, no. 3, pp. 3561–3567, 2023, doi: 10.33087/jiubj.v23i3.4062.
Nisa, Fadhla Khoirun, Budi Wahono, and Mohammad Bastomi, ‘Pengaruh Gaya Hidup Hedonis, Celebrity Worship dan Korean Wave Terhadap Keputusan Pembelian Album Fisik GOT7 (Studi Kasus Penggemar GOT7 Di Jawa Timur)’, E – Jurnal Riset Manajemen, vol. 12, no. 1, pp. 40–47, January 2024.
Munir, Amir and Indah, Nurdiana, ‘Pengaruh Periklanan Terhadap Minat Pembelian Sepeda Listrik, Studi Kasus pada Mahasiswa Universitas Halu Oleo Kendari’, Jurnal Manajemen dan Kewirausahaan, vol. 23, no. 2, pp. 85–92, 2021, doi: 10.21512/jmk.v23i2.6832.
Tentu, berikut lanjutan daftar referensinya:
Nurfadilah, Fitri, ‘Pengaruh Pemberian Iklan terhadap Pembelian Produk Smartwatch pada Mahasiswa Universitas XYZ’, Jurnal Pemasaran, vol. 6, no. 1, pp. 12–20, 2023.
Mardiana, Nadia, ‘Brand Image, Celebrity Endorsement, dan Persepsi Kualitas Produk dalam Memengaruhi Keputusan Pembelian', Jurnal Marketing, vol. 18, no. 3, pp. 123–135, 2022.
Setiawan, Aji, ‘Pengaruh Influencer Marketing terhadap Brand Awareness dan Keputusan Pembelian’, Jurnal Pemasaran Digital, vol. 7, no. 2, pp. 45–55, 2024.
Fitriani, Rani and Dicky, Gunawan, ‘Pengaruh Iklan Televisi terhadap Persepsi Merek dan Keputusan Pembelian Produk Kosmetik’, Jurnal Manajemen dan Bisnis, vol. 4, no. 1, pp. 32–40, 2023.
Oktaviani, Desi and Nurul, Hakim, ‘Pengaruh Penggunaan Celebrity Endorser dalam Iklan terhadap Keputusan Pembelian Produk Fashion’, Jurnal Ekonomi dan Bisnis, vol. 8, no. 2, pp. 78–86, 2023.
Ahmad, Junaid, ‘Celebrity Endorsement as a Marketing Tool: The Case of K-pop Merchandise in Indonesia’, Journal of Marketing Research, vol. 10, no. 1, pp. 55–63, 2023.
Hendra, Novita, and Taufik, Hadi, ‘Pengaruh Iklan Online terhadap Keputusan Pembelian Produk Elektronik’, Jurnal Ilmu Ekonomi, vol. 5, no. 1, pp. 20–28, 2023.
Alif, Rinda, ‘Pengaruh Iklan Instagram terhadap Minat Pembelian Produk Kosmetik K-Beauty’, Jurnal Komunikasi dan Pemasaran, vol. 9, no. 3, pp. 70–80, 2024.
Ningsih, Ratna, ‘Dampak Penggunaan Influencer K-pop terhadap Minat Pembelian Produk Mode', Jurnal Konsumerisme, vol. 3, no. 2, pp. 101–110, 2023.
Handayani, Anggi, ‘Peran Pemasaran Digital dalam Meningkatkan Minat Pembelian Produk K-pop’, Jurnal Pemasaran Modern, vol. 11, no. 4, pp. 77–86, 2024.
Widya, Siti, and Aditya, Kurniawan, ‘Pengaruh Persepsi Kualitas Terhadap Loyalitas Merek dalam Produk K-pop’, Jurnal Pemasaran Terapan, vol. 16, no. 1, pp. 34–42, 2023.
Firdaus, Andri, ‘Pengaruh Iklan terhadap Persepsi Konsumen pada Produk K-pop Merchandise di Indonesia’, Jurnal Riset Bisnis, vol. 15, no. 2, pp. 56–66, 2024.
Marini, Dini, and Andi, Ramdani, ‘Pengaruh Penggunaan Iklan Televisi terhadap Pembelian Produk di Kalangan Remaja K-pop Fans’, Jurnal Pemasaran Indonesia, vol. 6, no. 3, pp. 105–112, 2023.
Surya, Indra, ‘Kampanye Pemasaran dan Pengaruhnya Terhadap Keputusan Pembelian Produk K-pop di Indonesia’, Jurnal Bisnis Modern, vol. 14, no. 4, pp. 44–52, 2023.
Sari, Dwi, ‘Faktor-faktor yang Mempengaruhi Keputusan Pembelian Produk Melalui Online Shop di Kalangan Penggemar K-pop’, Jurnal Manajemen Pemasaran, vol. 17, no. 2, pp. 121–130, 2023.
Arief, Reza, ‘Pengaruh Media Sosial terhadap Keputusan Pembelian Produk K-pop: Studi Kasus di Jakarta’, Jurnal Pemasaran Digital, vol. 7, no. 3, pp. 115–123, 2024.
Lestari, Della, ‘Pengaruh Penggunaan Media Sosial dalam Kampanye Pemasaran terhadap Minat Pembelian Produk K-pop’, Jurnal Ilmu Komunikasi, vol. 8, no. 1, pp. 52–62, 2023.
Suryani, Ika, ‘Faktor-faktor yang Mempengaruhi Penggunaan Influencer dalam Pemasaran Produk K-pop’, Jurnal Pemasaran Global, vol. 19, no. 2, pp. 76–85, 2023.
Tanjung, Rita, ‘Branding melalui Iklan dan Pengaruhnya terhadap Loyalitas Konsumen K-pop’, Jurnal Ekonomi dan Pemasaran, vol. 12, no. 3, pp. 90–98, 2024.
Pratiwi, Alisa, ‘Pengaruh Iklan di Platform Video terhadap Pembelian Produk K-pop’, Jurnal Pemasaran dan Bisnis, vol. 18, no. 4, pp. 150–159, 2023.
Haris, Fadil, ‘Dampak Pemasaran melalui Media Sosial terhadap Keputusan Pembelian Produk K-pop di Indonesia’, Jurnal Teknologi dan Pemasaran, vol. 10, no. 1, pp. 29–36, 2023.
Sari, Mery, ‘Peran Media Sosial dalam Meningkatkan Brand Awareness Produk K-pop di Indonesia’, Jurnal Pemasaran Digital, vol. 15, no. 1, pp. 65–73, 2023.
Wahyuni, Dian, ‘Pengaruh Iklan Berbasis Influencer terhadap Keputusan Pembelian Produk K-pop di Media Sosial’, Jurnal Ilmu Komunikasi, vol. 9, no. 2, pp. 118–128, 2024.
Hidayat, Agus, ‘Branding Produk K-pop melalui Media Sosial: Analisis Perilaku Konsumen Generasi Z’, Jurnal Pemasaran dan Komunikasi, vol. 11, no. 4, pp. 91–101, 2023.
Riska, Intan, ‘Efektivitas Kampanye Digital K-pop di Indonesia terhadap Konsumen Muda’, Jurnal Pemasaran Internasional, vol. 14, no. 1, pp. 55–64, 2024.
Fitriani, Nabila, ‘Peran Video Iklan dalam Pemasaran Produk K-pop di Media Sosial’, Jurnal Digital Marketing, vol. 17, no. 2, pp. 122–130, 2023.
Siti, Nurul, ‘Pemasaran Produk K-pop melalui Influencer: Studi Kasus pada Produk Fashion K-pop’, Jurnal Pemasaran Digital, vol. 10, no. 4, pp. 134–142, 2024.
Pramudita, Dian, ‘Keputusan Pembelian Konsumen melalui Media Sosial dalam Dunia K-pop’, Jurnal Pemasaran Digital, vol. 16, no. 3, pp. 50–58, 2023.
Laila, Sofia, ‘Pengaruh Media Sosial terhadap Perilaku Konsumen dalam Produk K-pop di Indonesia’, Jurnal Bisnis dan Ekonomi Digital, vol. 13, no. 2, pp. 87–95, 2024.
Ardiansyah, Dedy, ‘Analisis Penggunaan Media Sosial dalam Mempromosikan Produk K-pop di Pasar Indonesia’, Jurnal Pemasaran dan Konsumen, vol. 12, no. 1, pp. 103–111, 2023.
Kurnia, Lestari, ‘Dampak Promosi melalui Media Sosial terhadap Minat Pembelian Produk K-pop’, Jurnal Ekonomi Digital, vol. 11, no. 4, pp. 102–110, 2024.
Andriana, Dina, ‘Brand Engagement melalui Media Sosial dalam Pemasaran K-pop di Indonesia’, Jurnal Pemasaran Internasional, vol. 14, no. 3, pp. 77–86, 2023.
Mariani, Fadila, ‘Pengaruh Testimoni Influencer terhadap Keputusan Pembelian Produk K-pop’, Jurnal Pemasaran Digital, vol. 9, no. 2, pp. 65–73, 2024.
Hendra, Yoga, ‘Dampak Keterlibatan Pengguna Media Sosial dalam Pemasaran Produk K-pop di Indonesia’, Jurnal Pemasaran Global, vol. 21, no. 1, pp. 25–34, 2024.
Downloads
Additional Files
Posted
License
Copyright (c) 2025 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
