Kotler and Fox Marketing Management Model in Islamic Boarding Schools to Increase the Number of Santri
Model Manajemen Pemasaran Kotler dan Fox di Pondok Pesantren Darut Taqwa Ponorogo untuk Meningkatkan Jumlah Santri
DOI:
https://doi.org/10.21070/ups.6847Keywords:
Digital Marketing, Boarding School Management, Marketing Mix (7P)Abstract
Darut Taqwa Ponorogo Islamic Boarding School, with a focus on marketing strategies to increase the number of students. The research uses a descriptive qualitative method with a naturalistic approach through in-depth interviews, observation and documentation studies. The research results show that the 7P elements have been implemented quite well with the POAC management approach. This strategy has proven effective in increasing the number of santri and the trust of santri guardians. However, there are still challenges that Islamic boarding schools must face, such as developing modern facilities, optimizing digital technology in marketing, and adapting educational programs to job market needs. Research recommends strengthening digital promotions, innovation in skills-based programs, and closer collaboration with the community and alumni. With a targeted marketing strategy, the Darut Taqwa Ponorogo Islamic Boarding School is expected to continue to increase the number of students and its reputation as a relevant and competitive Islamic educational institution.
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