the Influence of Digital Marketing and the Use of E-Money on the Sales Volume of Micro, Small and Medium Enterprises (MSMEs) in the Fashion Sector (Empirical Study on MSMEs in Sidoarjo District)
Pengaruh Digital Marketing Dan Penggunaan E-Money Terhadap Volume Penjualan Usaha Mikro Kecil Menengah (UMKM) Sektor Fashion (Studi Empiris Pada UMKM Di Kecamatan Sidoarjo)
DOI:
https://doi.org/10.21070/ups.6772Keywords:
Digital Marketing, Use of E-Money, Sales Volume, Micro, Small and Medium EnterprisesAbstract
This study aims to determine the Influence of Digital Marketing and the Use of E-Money on the Sales Volume of Micro, Small and Medium Enterprises (MSMEs) in the Fashion Sector (Empirical Study on MSMEs in Sidoarjo District). This study uses a quantitative method with primary data as a data source. The population in this study is fashion MSMEs in Sidoarjo in 2023. The method used in determining this sample is using the Random sampling method. The number of samples used in this study was 39 respondents. The data analysis technique used in this study was SPSS Version 27. The results of this study indicate that Digital Marketing Affects the Sales Volume of Micro, Small and Medium Enterprises (MSMEs) in the Fashion Sector in Sidoarjo City. The Use of E-Money Affects the Sales Volume of Micro, Small and Medium Enterprises (MSMEs) in the Fashion Sector in Sidoarjo City
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References
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R. Agus, Statisk Deskriptif, Yogyakarta, Nuha Medika. 2017.
Sugiyono, Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta, 2018.
Wahidmurni, “Pemaparan Metode Penelitian Kuantitatif,” Pp. 1–16, 2017.
Sugiyono, Metode Penelitian Kuantitatif Kualitatif Dan Kombinasi (Mixed Methods). Bandung: Alfabeta, 2016.
D. N. Fahira, E. Agustina, And M. Qurhtuby, “Digital Marketing Implementation: Implentasi Pemasaran Digital Untuk Meningkatkan Penjualan Industri Di Kelurahan Tangkerang,” J. Pendidik. Tambusai, Vol. 5, No. 2, Pp. 63–68, Sep. 2021, Doi: 10.31004/Jptam.V5i2.1958.
L. Malihah, M. Yulian Ma, M. Adi Riswan Al Mubarak, R. Amalia Institut Agama Islam Darussalam, And K. Selatan, “Analisis Swot Terhadap Motivasi Penggunaan Transaksi Non Tunai (E- Money Syariah) Oleh Pelaku Umkm,” Musyarakah J. Sharia Econ., Vol. 1, No. 2, Pp. 89–99, Oct. 2021, Doi: 10.24269/Mjse.V1i2.4183.
A. A. Gde Et Al., “Qr Code-Based E-Money Application In Homestay As The Easy Of Payment Transaction,” Manaj. Dan Bisnis, Vol. 17, No. 2, P. 1412, Sep. 2018, Doi: 10.24123/Jmb.V17i2.345.
N. A. Maili, “Pengaruh Pemahaman Perpajakan, Tarif Pajak, Dan Sanksi Perpajakan Terhadap Kepatuhan Wajib Pajak,” Fair Value J. Ilm. Akunt. Dan Keuang., Vol. 4, No. 12, Pp. 5432–5443, 2022, Doi: 10.32670/Fairvalue.V4i12.1893.
C. S. Bangun And S. Purnama, “Optimalisasi Pemanfaatan Digital Marketing Untuk Umkm (Usaha Mikro, Kecil Dan Menengah),” Adi Pengabdi. Kpd. Masy., Vol. 3, No. 2, Pp. 89–98, Dec. 2022, Doi: 10.34306/Adimas.V3i2.826.
A. Kusnawan, S. Diana, A. Andy, And S. Tjong, “Pengaruh Diskon Pada Aplikasi E-Wallet Terhadap Pertumbuhan Minat Pembelian Impulsif Konsumen Milenial Di Wilayah Tangerang,” Sains Manaj., Vol. 5, No. 2, Pp. 137–160, 2019, Doi: 10.30656/Sm.V5i2.1861.
Sugiyono, Metode Penelitian Bisnis. Bandung: Cv Alfabeta. 2017.
J. H. Mustakini, “Metode Penelitian Bisnis. Edisi Ke-6. Yogyakarta. Universitas Gajah Mada.,” 2014.
A. Febrian And L. Ahluwalia, “Analisis Pengaruh Ekuitas Merek Pada Kepuasan Dan Keterlibatan Pelanggan Yang Berimplikasi Pada Niat Pembelian Di E-Commerce,” J. Manaj. Teor. Dan Ter. J. Theory Appl. Manag., Vol. 13, No. 3, P. 254, 2020, Doi: 10.20473/Jmtt.V13i3.19967.
C. Y. Li And Y. C. Ku, “The Power Of A Thumbs-Up: Will E-Commerce Switch To Social Commerce?,” Inf. Manag., Vol. 55, No. 3, Pp. 340–357, Apr. 2018, Doi: 10.1016/J.Im.2017.09.001.
Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta, 2017.
A. Kusumawati, “Impact Of Digital Marketing On Student Decision-Making Process Of Higher Education Institution: A Case Of Indonesia,” J. E-Learning High. Educ., Pp. 1–11, Jun. 2019, Doi: 10.5171/2019.267057.
P. M. Zulfanah, A. Mulyati, And A. Maduwinarti, “Pengaruh Brand Awareness Dan Digital Marketing Terhadap Keputusan Pembelian Produk Erigo Pada Mahasiswa Universitas 17 Agustus 1945 Surabaya,” Sosialita, Pp. 1–14, 2023, [Online]. Available: Https://Www.Ncbi.Nlm.Nih.Gov/Books/Nbk558907/
G. W. Saputra And I. G. A. K. S. Ardani, “‘Pengaruh Digital Marketing, Word Of Mouth, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian,’” E-J. Manaj. Univ. Udayana, Vol. 9, No. 7, P. 2596, 2022, [Online]. Available: 10.24843/Ejmunud.2020.V09.I07.P07.
D. Octabriyantiningtyas, E. Suryani, And A. R. Jatmiko, “Modeling Customer Satisfaction With The Service Quality Of E-Money In Increasing Profit Of Pt. Telekomunikasi Indonesia,” Procedia Comput. Sci., Vol. 161, Pp. 943–950, Jan. 2019, Doi: 10.1016/J.Procs.2019.11.203.
R. Agus, Statisk Deskriptif, Yogyakarta, Nuha Medika. 2017.
Sugiyono, Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta, 2018.
Wahidmurni, “Pemaparan Metode Penelitian Kuantitatif,” Pp. 1–16, 2017.
Sugiyono, Metode Penelitian Kuantitatif Kualitatif Dan Kombinasi (Mixed Methods). Bandung: Alfabeta, 2016.
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