Representation of Toxic Messages in Windah Basudara YouTube Content
Representasi Pesan Toxic Pada Konten Youtube Windah Basudara
DOI:
https://doi.org/10.21070/ups.6573Keywords:
Representation, Message, Toxic, Semiotics, YoutubeAbstract
YouTube is one of the most widely used media platforms by the public. There are also various types of YouTube users, there are those who use YouTube only to find entertainment and information through the various videos on it, there are also those who use YouTube as a place to make a profit or are called YouTubers. The aim of the research is to analyze the representation of toxic messages using Roland Barthes' semiotic analysis studies. This research is descriptive qualitative in nature. The research analysis technique uses Roland Barthes' semiotics which includes denotative, connotative and myth. The results of the research explain that Windah Basudara's use of toxic language is a form of emotional outburst that he feels in the content he creates, but unfortunately Windah's use of some vocabulary is felt to be inconsistent with the language ethics that exist in society.
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