Building Productive and Innovative Businesses With BMC Strategies to Increase UMKM Income (Case Study of UMKM MIP Animal Feed Stores in Buduran-Sidoarjo Village).

Abstract

. The objectives of this study are 1) to build a productive and innovative business with the BMC strategy in the MIP Animal Feed Store UMKM with a nine-element business model canvas approach, namely customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure. 2) to create a design for the Animal Feed Store business model based on the current Business Model Canvas and after improvements. The research method is a qualitative analysis consisting of descriptive analysis and SWOT analysis. The results of this study are that the MIP Animal Feed Store UMKM has fulfilled the nine elements of the business model canvas. However, the business model in the MIP Animal Feed Store UMKM currently still has weaknesses, so it creates a strategy resulting from improvements to the business model canvas such as product diversification, namely by buying livestock products from farmers such as eggs and chickens, sales using e-commerce or social media, additional capital and number of employees so that it can increase the internal income of the Buduran Animal Feed Store and can also increase the income of MSMEs in the Sidoarjo area.