Marketing Fund Management Strategy in Increasing Company Profits CV Prima Sealindo Engineering
Strategi Pengelolaan Dana Pemasaran dalam Meningkatkan Keuntungan Perusahaan CV. Prima Sealindo Engineering
DOI:
https://doi.org/10.21070/ups.6426Keywords:
Strategy, Fund Management, Marketing and Company ProfitAbstract
The research carried out aims to determine management and marketing strategies in increasing profits of the CV Prima Selindo Engineering company. This research uses qualitative methods. The population in this research includes main managers, deputy managers, financial managers, admin, warehouse heads, marketing experts, CV Prima Sealindo Engineering employees, and consumers. The data analysis method uses SWOT analysis by determining the EFAS and IFAS matrices. This research collects data by observing the place to be studied, namely CV. Prima Sealindo engineering. Then conduct an interview using a structured interview technique where a structured interview is an interview method that refers to a series of questions that have been prepared because the researcher will conduct the interview according to the questions that have been presented by the researcher according to what is being researched. Furthermore, using documentation techniques in the interview process between researchers and resource persons.
Downloads
References
Arwin, W. Lius, S. Mediyanti, R. F. B. Siahaan, and T. Utama, “Analisis Penyusunan Anggaran Pada CV. Buana Raya Medan,” J. Ilm. Simantek, vol. 3, no. 1, pp. 1–12, 2019.
A. Makalalag and V. Ilat, “the Effect of Production Costs, Marketing Costs and Quality Costs on Net Profit (Study of Food and Beverage Subsector Manufacturing Companies Listed on the Idx in 2018-2020),” Walandow 71 J. EMBA, vol. 11, no. 3, pp. 71–81, 2023.
Dicky Perwira Ompusunggu and Nina Irenetia, “Pentingnya Manajemen Keuangan Bagi Perusahaan,” CEMERLANG J. Manaj. dan Ekon. Bisnis, vol. 3, no. 2, pp. 140–147, 2023, doi: 10.55606/cemerlang.v3i2.1129.
F. R. Wulandari and N. A. Khabibah, “Analisis Pengelolaan Dana Kas Kecil pada PT Bank Negara Indonesia (Persero) Tbk KCU Magelang,” Jesya (Jurnal Ekon. Ekon. Syariah), vol. 4, no. 1, pp. 65–73, 2020, doi: 10.36778/jesya.v4i1.285.
J. Agustinus, “Pengelolaan Keuangan yang Efektif dan Efisien dalam Meningkatkan Kekuatan Ekonomi bagi Masyarakat Papua dan Papua Barat di Indonesia,” J. Apl. Manaj., vol. 14, no. 4, pp. 727–734, 2016, doi: 10.18202/jam23026332.14.4.13.
A. Hardani, “KORELASI ANTARAINFLASI DAN PENGANGGARAN Oleh : H. Ali Hardana, S.Pd., M.Si,” Al -MASHARIF J. Ekon. DAN Keislam., vol. 8, pp. 69–82, 2015.
W. W. Simanjuntak, D. Harahap, and Z. Matondong, “Pengaruh Biaya Pemasaran Dan Biaya Administrasi Umum Terhadap Laba Bersih Pt. Astra Agro Lestari, Tbk,” Profetik J. Ekon. Syariah, vol. 1, no. 1, pp. 150– 166, 2022, [Online]. Available: https://jurnal.iainpadangsidimpuan.ac.id/index.php/Profetik/article/view/6420
Tasya Anggia Namora and Dewi Zulvia, “Pengaruh Biaya Produksi dan Biaya Pemasaran Terhadap Laba Perusahaan Manufaktur Subsektor Makanan dan Minuman Tahun 2017-2021 Yang Terdaftar Di Bursa Efek Indonesia (BEI),” J. Kendali Akunt., vol. 1, no. 2, pp. 16–29, 2023, doi: 10.59581/jka-widyakarya.v1i2.153.
E. Susilawati, “Pengaruh Penjualan dan Biaya Promosi terhadap Laba Bersih PT Martina Berto, Tbk Periode 2010 – 2020,” Mbia, vol. 20, no. 3, pp. 213–221, 2022, doi: 10.33557/mbia.v20i3.1557.
H. Awanti, A. Fathoni, and D. Malik, “Mahasiswa Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Pandanaran Semarang Dosen Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Pandanaran,” Peningkatan Kinerja Karyawan Melalui Kompensasi, Lingkung. Kerja Dan Gaya Kepemimp. Di Ada Swalayan Banyumanik Semarang, vol. 02, no. I, pp. 2–18, 2018.
H. Suprapto, “Analisis Strategi Pemasaran Dalam Menghadapi Persaingan Antar Jasa Penginapan Di Kota Lamongan (Studi Pada Hotel Mahkota Lamongan),” J. Manaj., vol. 4, no. 3, p. 1049, 2019, doi: 10.30736/jpim.v4i3.271.
A. M. I. Astuti and S. Ratnawati, “Analisis SWOT Dalam Menentukan Strategi Pemasaran (Studi Kasus di Kantor Pos Kota Magelang 56100),” J. Ilmu Manaj., vol. 17, no. 2, pp. 58–70, 2020.
Listiawati and Erni Kurniasari, “Analisis Rasio Profitabilitas Dan Rasio Likuiditas Dalam Mengukur Kinerja Keuangan Pt Gudang Garam Tbk Periode 2014-2018 Di Bursa Efek Indonesia,” J. Inov. Sains Teknol. Dan …, vol. 6, no. 01, pp. 1–12, 2020, [Online]. Available: www.idx.co.id
M. Mashuri and D. Nurjannah, “Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing,” JPS (Jurnal Perbank. Syariah), vol. 1, no. 1, pp. 97–112, 2020, doi: 10.46367/jps.v1i1.205.
B. Gunawan, M. Shaleh, N. Anbar, and R. Sanjaya, “Strategi Pengembangan Teknologi E-Commerce,” J. Telemat. MKOM, Vol.3 No.2, Sept. 2011, vol. 3, no. 1, pp. 1–13, 2020.
R. Zainuri and P. Budi Setiadi, “Tinjauan Literatur Sistematis: Analisis Swot Dalam Manajemen Keuangan Perusahaan,” J. Maneksi, vol. 12, no. 1, pp. 22–28, 2023, doi: 10.31959/jm.v12i1.1364.
E. Ratnasari, “Upaya Peningkatan Profitabilitas Usaha,” FOKUS Publ. Ilm. untuk Mahasiswa, Staf Pengajar dan Alumni Univ. Kapuas Sintang., vol. 18, no. 1, pp. 25–34, 2020, doi: 10.51826/fokus.v18i1.393.
I. Agustina and L. Lahindah, “Analisis Strategi Pemasaran Melalui Sosial Media Pada Pt.Esa Kreasio Sportindo (Stayhoops),” J. Account. Bus. Stud., vol. 4, no. 1, pp. 77–93, 2020, doi: 10.61769/jabs.v4i1.332.
E. Y. Ahmad, Y. S. J. Nasution, and N. Nurwani, “Pengelolaan Keuangan Dan Strategi Pemasaran Dalam Usaha Mikro Kecil Dan Menengah (Studi Kasus Pada Azhar Abdullah Tenun Songket Di Kabupaten Batu Bara),” J. Educ., vol. 5, no. 4, pp. 13369–13379, 2023, doi: 10.31004/joe.v5i4.2344.
T. Agung et al., “Strategi Peningkatan Profitabilitas Pada PT. Bank Kerta Raharja Cabang Banjaran,” J. Ilm. Akunt. dan Keuang., vol. 2, no. 1, pp. 76–87, 2019, [Online]. Available: https://journal.ikopin.ac.id/index.php/fairvalue/article/view/65
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
