Impact of Shopping Lifestyle, Price Discounts, Self Control on Generation Z Impulse Buying of Tokopedia Users
Dampak Shopping Lifestyle, Price Discount, Self Control terhadap Impulse Buying Generasi Z Pengguna Tokopedia
DOI:
https://doi.org/10.21070/ups.6375Keywords:
Shopping Lifestyle, Price Discount, Self Control, Impulse BuyingAbstract
Abstract. E-commerce makes easier people to carry out buying and selling transactions without having spend energy so that people prefer to shop online because the practicality that e-commerce provides. Tokopedia, one the e-commerce sites, here to provide updates for the public in carrying out shopping transactions. This encourages researchers to examine what variables influence impulse buying. The aim this research to find out what variables influence the impulse buying behavior Tokopedia users. This research uses quantitative methods with primary data types. Respondents this study were determined using the Lemeshow formula and there were 100 respondents. Testing this research data uses multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient determination test,T test. The results this study show three variables, namely shopping lifestyle, price discount and self control have a significant effect impulse buying Tokopedia users
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