The Influence of Digital Marketing, Store Atmosphere, and Sales Promotion on Purchasing Decisions at Informa Suncity Sidoarjo.
Pengaruh Digital Marketing, Store Atmosphere, dan Promosi Penjualan Terhadap Keputusan Pembelian di Informa Suncity Sidoarjo
DOI:
https://doi.org/10.21070/ups.634Keywords:
Digital Marketing, Store Atmosphere, Sales Promotion, Purchasing DecisionsAbstract
This study aims to determine the Influence of Digital Marketing, Store Atmosphere, and Sales Promotion on Purchasing Decisions at Informa Suncity Sidoarjo. This research is a descriptive research using quantitative methods. Sampling in this study was carried out using the Non Probability Sampling technique with an incidental sampling method and the number of samples in this study was 100 respondents. Data collection techniques using questionnaires. The data analysis technique used in this study used multiple linear regression using the SPSS Statistics version 22 program. The results of this study prove that digital marketing affects purchasing decisions, store atmosperes influence purchasing decisions, and sales promotion affects purchasing decisions at Informa Suncity Sidoarjo.
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