Communication of the Sidoarjo District MSME Community Group as an Effort to Increase Business Partnerships
Komunikasi Kelompok Komunitas UMKM Kecamatan Sidoarjo Sebagai Upaya Peningkatan Kemitraan Usaha
DOI:
https://doi.org/10.21070/ups.6319Keywords:
Group Communication, Business Partnerships, Social Exchange TheoryAbstract
This study aims to determine the role of group communication in the Sidoarjo District MSME Community as an effort to increase business partnerships between members. This study uses a qualitative approach as this study sees the relationship between variables in the object being studied as mutually influencing each other. The subjects of this study were members of the Sidoarjo District MSME Community. The object of this study was group communication that occurred within the Sidoarjo District MSME Community. The results of the study indicate that group communication carried out by the Sidoarjo District MSME Community went well as an effort to increase business partnerships. In addition, the aspect of dependency between members motivates members to carry out business partnerships. Overall, this study shows that group communication also contributes to efforts to increase business partnerships.
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