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Analysis of Netizen Responses to News Violations of Religious Norms on Oklin Fia Ice Cream Lick Content


Analisis Respon Netizen terhadap Berita Pelanggaran Norma Agama pada Konten Jilat Es Krim Oklin Fia

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DOI:

https://doi.org/10.21070/ups.6313

Keywords:

Response Analysis, Social media, Instagram

Abstract

Instagram is one of the social media currently used for communication, apart from that, Instagram has many uses, namely to convey programs or policies to the public while triggering various opinions, discussions and perceptions about the content of the message. This research uses a qualitative descriptive approach with data collection techniques consisting of documentation, where the researcher collects Oklin Fia's news content on the Instagram account @liputan6. Researchers use the S-O-R Theory (Stimulus Response Theory). Then make observations by observing the news content to find out how netizens respond to the account's comments column. The research results show that the responses given by netizens to news on the Instagram account @Liputan6 form three responses, namely cognitive responses, affective responses and conative responses.

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Posted

2024-08-16