Analysis of Jawa Pos Event Management for the 77th Anniversary of the East Java Provincial Government
Analisis event organizer Jawa Pos dalam pengelolaan hari jadi ke 77 Pemerintah Provinsi Jawa Timur
DOI:
https://doi.org/10.21070/ups.6310Keywords:
Event Management, social media, East Java Anniversary 2020Abstract
This study aims to analyze the performance of Jawapos Event Organizer in managing the 77th Anniversary Event of the East Java Provincial Government 2022 using a descriptive qualitative approach. Data was collected through interviews, observations, and documentation. The study follows Joe Goldblatt's five stages of event management: Research for initial observation, Design for creating an engaging concept and theme, Planning for strategies such as the Volkswagen & Vespa contest, Coordinating for liaising with sponsors, vendors, and relevant institutions, and Evaluation for assessing public feedback via social media after the event. The evaluation seeks to identify the strengths and weaknesses of the event for future improvements in event management.
Downloads
References
M. A. AKYUNIA LABIBA, Eska Nia Sarinastiti, S.I.Kom., “Strategi Brand Activation Dalam Mengembangkan Kinerja Bisnis BYPRO Indonesia Sebagai Event Management Company”.
H. Hamsinah, A. Yolanda, and R. R. M. L. Toruan, “Penyelenggaraan Event ‘BRI RUN’ Dalam Meningkatkan Brand Image PT. Bank Rakyat Indonesia Tbk.,” J. Cyber PR, vol. 1, no. 1, pp. 22–31, 2021, doi: 10.32509/cyberpr.v1i1.1413.
C. A. Mujahid, “Pengembangan Aplikasi Manajemen Event Pada Komunitas Bonsai Indonesia Berbasis Web,” 2020, [Online]. Available: http://repository.ub.ac.id/id/eprint/180960
B. Planning, The 21 st Century Meeting and Event Technologies.
A. Rehatta and N. G. A. K. Kurniasari, “Manajemen Seven Event Dalam Mempublikasikan Event Giias Melalui Akun Instagram @ Giias _ Id Untuk Menarik Jumlah Pengunjung,” vol. Vol 5 No 0, p. 3, 2021.
S. rasyono, “Journal Management of Sport available online at https://jurnal.stokbinaguna.ac.id/index.php/JSSB THE MANAGEMENT OF ACHIEVEMENT COACHING,” vol. 2, no. 1, pp. 28–34, 2023.
T. S. N. Fitri, “Event Marketing Urban Gigs Sebagai Bentuk Komunikasi Pemasaran Dalam Membangun Brand Image Produk Gg Mild Di Pekanbaru,” Jom Fisip, vol. 5, pp. 1–14, 2018.
B. Nandiwardhana, “Aplikasi Event Management pada acara GO-FOOD Culinary Festival with 50 Best Merchants dan Road to GO-FOOD Culinary Festival sebagai Communication Manager,” p. 8, 2017.
H. Irliani and A. Diniati, “ANALISIS MANAJEMEN EVENT TELKOM UNIVERSITY VIRTUAL RUN Dewasa ini olahraga lari sebagai olahraga yang semakin digemari yang sudah disediakan .
D. S. Puspitarini and R. Nuraeni, “Pemanfaatan Media Sosial Sebagai Media Promosi,” J. Common, vol. 3, no. 1, pp. 71–80, 2019, doi: 10.34010/common.v3i1.1950.
R. N. Brilian, “SISTEM INFORMASI DAN MANAGEMENT EVENT BERBASIS WEBSITE SEBAGAI MEDIA KOMUNIKASI DAN STRATEGI PEMASARAN DI GEEKGARDEN SOFTWARE HOUSE YOGYAKARTA,” 2022.
A. Haries and F. Wulandari, “Tinjauan Manajemen Event Pasa Harau Art &,” J. Pariwisata Bunda, vol. 1, no. 2, pp. 1–18, 2021.
S. (2020) Amanda, “Aktivitas Event Management di PT Sinar Penata Acara dengan Departement MICE & Event Business,” 2020.
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
