Camille Beauty's Digital Marketing Strategy as an Effort to Increase Product Selling Power
Strategi Digital Marketing Camille Beauty sebagai Upaya Meningkatkan Daya Jual Produk
DOI:
https://doi.org/10.21070/ups.6105Keywords:
Digital Marketing Strategy, Product Selling Power, Camille BeautyAbstract
The need for beauty products is very large and widespread. This beauty industry is most popular with young women at this time, so the role of social media is increasingly needed in online businesses. The purpose of this study is to analyze the urgency of Camille Beauty's digital marketing strategy as an effort to increase product sales. The method used in this study is descriptive qualitative, which is carried out directly to dig up information and analyze the digital marketing strategy carried out by Camille Beauty in increasing the sales of its products. The results obtained in this study are that Camille Beauty uses 5 indicators in its digital marketing strategy, namely accessibility, interactivity, entertainment, credibility, informativeness. From the application of these 5 indicators, Camille Beauty has become one of the online skincare or beauty stores that is very popular and trusted by its customers
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