Instagram Media Content Analysis @bickleyflorist Flower Bouquet Business as Promotional Media
Analisis Konten Media Instagram @bickleyflorist Usaha Buket Bunga sebagai Media Promosi
DOI:
https://doi.org/10.21070/ups.6094Keywords:
marketing strategy, Instagram, Social mediaAbstract
This study aims to analyze the content of Instagram social media @bickleyflorist. The theory used in this study is Social Media Marketing (SMM). The method used is a descriptive qualitative research type. The subject of this study is the Instagram account @bickleyflorist, and the object of research is the content uploaded on the Instagram account @bickleyflorist. The results of the study show that the content of Instagram social media @bickleyflorist refers to 5 dimensions of social media marketing found in the use of Instagram by the account @bickleyflorist, namely Entertainment, Interaction, Trendness, Customzation, and Word of Mouth communication. The results of this study are that @bickleyflorist utilizes Instagram social media well as a promotional medium for flower bouquet businesses. Interesting and informative content, as well as the right promotional strategy, have proven effective in attracting audience attention and increasing sales.
Downloads
References
Darestuti Marsyaviani, “Sejarah Instagram Hingga Menjadi Salah Satu Platform Media Sosial Populer,”buzzup. [Online]. Available: https://buzzup.id/sejarah-instagram/
jasiek pokrop, “No Title,” napoleon cat. [Online]. Available: https://napoleoncat.com/stats/instagram-usersin-indonesia/2024/07/
A. N. Andriana, L. Hijrah, D. A. Putri, W. U. Putri, S. Fauziah, and C. O. Darus, “Pelatihan Strategi Social Media Marketing Menggunakan Instagram Dalam Meningkatkan Penjualan Online,” JMM (Jurnal Masy. Mandiri), vol. 6, no. 2, p. 1477, 2022, doi: 10.31764/jmm.v6i2.7336.
R. Pradana, “No Title,” glints. [Online]. Available: https://glints.com/id/lowongan/bidang-digitalmarketing/#:~:text=Menurut lamanNeil Patel%2C digital,website%2C dan lain-lain.
I. Asmarani, “Luna Buket Bunga,” Nasional, vol. 1, no. 2, p. 23, 2020.
T. Erlin Christiani, “ANALISIS STRATEGI MEDIA SOSIAL DALAM MEMBANGUN BRAND IMAGE (Studi Pada Instagram Fujifilm Indonesia),” J. Visi Komun., vol. 19, no. 1, p. 75, 2020, doi: 10.22441/visikom.v19i1.9844.
A. Unique, “済無No Title No Title No Title,” no. 0, pp. 1–23, 2016.
A. Desia, “ANALISIS DESAIN KONTEN INSTAGRAM SEBAGAI STRATEGI PROMOSI @dkv.budiluhur,” Kartala, vol. 2, no. 1, pp. 1–18, 2023, doi: 10.36080/kvs.v2i1.6.
V. I. Puspita, E. Alfisah, and T. Wicaksono, “Analisisstrategipemasaranusahabuket‘Tokocakesnackbanjarmasin,’” no. 1, 2020.
G. Atiko, R. H. Sudrajat, K. Nasionalita, and U. Telkom, “Abstrak Perkembangan teknologi , informasi dan komunikasi yang terus meningkat membuat jumlah pengguna Internet yang juga semakin tinggi diseluruh dunia setiap tahunnya , tak terkecuali Negara Indonesia . Selain Facebook , Twitter , Youtube , Path , Line ,”vol. 3, no. 2, pp. 2349–2358, 2016.
D. Sari, D. Anastasia, and A. M. Putri, “Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Ayam Geprek Judes Taskurun,” Res. Account. J., vol. 2, no. 1, pp. 19–26, 2022.
Y. T. Kurnianto, “Pemanfaatan Media Sosial Instagram Sebagai Media Promosi Pemasaran Minuman di Banjarbaru (Studi Pada Akun Instagram @tempatbiasa.kopi),” Ilmu Komun., p. 8, 2020.
N. Arifin, “Strategi Pemasaran Melalui Media Sosial dan Minat Beli Mahasiswa,” J. Simbolika Vol 1, vol. 3, p. 2, 2015.
P. Ajif, “Pola Jaringan Sosial pada Industri Kecil Rambut Palsu di Desa Karangbanjar, Kecamatan Bojongsari, Kabupaten Purbalingga,” J. Penelit., pp. 31–40, 2019, [Online]. Available: https://eprints.uny.ac.id/18100/5/BAB III 09.10.033 Aji p.pdf
D. Kusumo and R. Afandi, “Table Of Content Article information ............................................ Rechtsidee,” Indones. J. Innov. Stud., vol. 13, no. 2, pp. 1–12, 2020
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
