Management Marketing of Multi Talent School
Manajemen Marketing Sekolah Multi Talent
DOI:
https://doi.org/10.21070/ups.5782Keywords:
Strategy, School Management, Marketing MixAbstract
This research aims to describe the marketing management carried out by SD Muhammadiyah 1 Taman and analyze the supporting and inhibiting factors in the marketing management of Multitalent School. Using descriptive qualitative methods, data was obtained from field observations, reports and research journals, with interview techniques and document collection. The results show that SD Muhammadiyah 1 Taman uses 7 marketing mix elements to achieve its marketing objectives. Supporting factors include superior programs, strategic school location, complete facilities and infrastructure, appropriate costs, effective marketing processes, quality human resources, academic and nonacademic achievements, as well as developing students' talents and potential, which are the main basis for determining Marketing strategy. Inhibiting factors include a lack of awareness among the school community regarding shared responsibility in school marketing, the perception of high school costs, and a lack of optimization in using technology as a promotional medium.
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