Price, Brand, Quality, Prestige on Purchase Decisions through Buying Interest as Intervening Variables
Harga, Merek, Kualitas, Prestise Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening
DOI:
https://doi.org/10.21070/ups.5772Keywords:
Price, Brand, Quality, Prestige, Buying Interest, Purchasing DecisionsAbstract
This study aims to determine the effect of price, brand, quality and prestige, on purchasing decisions through purchase intention as an intervening variable. The type of research used is quantitative research using a questionnaire as a primary data collection tool. The population in this study were 240 respondents and the sample taken was 150 respondents, which were obtained using non-probability sampling techniques using the slovin method, the data obtained was then analyzed using the outer model and inner model as data analysis techniques assisted by SmartPLS to process the data. In this study, the results obtained, namely price and quality have a positive and significant effect on purchasing decisions. Meanwhile, brand and prestige have a negative and insignificant effect on purchasing decisions, buying interest as an intervening variable can have a positive and significant effect on price, quality, and prestige, but buying interest as an intervening variable has a negative and insignificant effect on the brand besides that, simultaneously price, quality, prestige through buying interest affect purchasing decisions, but this does not apply to brand variables
Downloads
References
D. Dabrowski, ‘The Technological Advancement of New Products, Product Newness and Market Information’, E+M Ekonomie a Management, vol. 22, no. 3, pp. 168–185, Sep. 2019, doi: 10.15240/tul/001/2019-3-011.
Canalys, ‘Apple dan Samsung Kuasai Pasar Smartphone Dunia 2023’, Kompas.com.
M. J. Pratama and N. I. Kusuma W, ‘Pengaruh Brand Image dan Persepsi Harga terhadap Keputusan Pembelian Produk Iphone di Wilayah Gubeng Surabaya’, J-MAS (Jurnal Manajemen dan Sains), vol. 7, no. 2, p. 417, Oct. 2022, doi: 10.33087/jmas.v7i2.421.
S. Tjahyadi, ‘Effect of Product Quality, Price and Brand Image on The Interest in Buying Products in PT. Onna Prima Utama (Case Study of Onna Banjar Wijaya Interior Tangerang Branch)’, eCo-Buss, vol. 5, no. 2, pp. 530–541, Dec. 2022, doi: 10.32877/eb.v5i2.408.
R. Tasiana and F. Adiba, ‘PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SMART PHONE SAMSUNG (STUDI KASUS PERUMAHAN GRIYA 8 PERMAI BUMIAYU KOTA MALANG)’, AKSES : JOURNAL OF PUBLIK & BUSINESS ADMINISTRATION SCIENCE, vol. 4, no. 1, pp. 38–45, Dec. 2022, doi: 10.58535/jasm.v4i1.31.
E. A. Lbn. Raja*, M. Maharani, and J. G. Lbn. Raja, ‘The Effect of Product Quality and Service Quality on Customer Satisfaction’, Riwayat: Educational Journal of History and Humanities, vol. 6, no. 2, pp. 494–499, Apr. 2023, doi: 10.24815/jr.v6i2.30545.
H. C. Delinda and A. B. Santoso, ‘Pengaruh Lifestyle, Prestise, dan Kelompok Referensi terhadap Keputusan Pembelian pada Superindo Kota Semarang’, Ekonomis: Journal of Economics and Business, vol. 7, no. 1, p. 329, Mar. 2023, doi: 10.33087/ekonomis.v7i1.904.
N. Nirwana, ‘The Influence of Consumer Behavior, Perspectives and Types of Consumers in Purchasing Decision Making’, JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES, vol. 06, no. 01, Jan. 2023, doi: 10.47191/jefms/v6-i01-45.
N. Rahmawati, ‘Analisis Pengaruh Brand, Harga, dan Prestise terhadap Keputusan Pembelian Smartphone Iphone di Sampit’, Keizai, vol. 4, no. 1, p. 22, Mar. 2023, doi: 10.56589/keizai.v4i1.286.
N. Sakinah and F. Firmansyah, ‘Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening’, Jurnal Ilmiah Manajemen dan Bisnis, vol. 22, no. 2, pp. 192–202, Oct. 2021, doi: 10.30596/jimb.v22i2.7100.
A. Yusuf Susanto and J. E. Sutanto, ‘Analysis of the Influence of Product Completeness, Service and Price on Consumer Repeat Purchase Decisions’, COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat, vol. 2, no. 12, pp. 3166–3180, Apr. 2023, doi: 10.59141/comserva.v2i12.730.
A. Louis, D. Chandra, R. R. Situmeang, and R. R. Situmeang, ‘The Influence of Price, Product Quality and Service Quality on Purchase Decisions PT. Panca Asri Sentosa’, Journal of Research in Business, Economics, and Education, vol. 5, no. 1, pp. 23–31, Feb. 2023, doi: 10.55683/jrbee.v5i1.425.
K. Nisa Bahri, ‘The Influence of Instagram, Brand Image, and Price on Online Purchase Decisions’, Asia Pacific Journal of Management and Education, vol. 6, no. 1, Mar. 2023, doi: 10.32535/apjme.v6i1.1654.
A. Putri, Mohamad Trio Febriyantoro, Zulkifli, Dede Suleman, Fendi Saputra, and Yohanes Totok Suyoto, ‘THE EFFECT OF BRAND AMBASSADORS, DISCOUNTS, AND ADVERTISEMENTS ON PURCHASING DECISIONS ON THE TOKOPEDIA MARKETPLACE’, Jurnal Akuntansi dan Manajemen Bisnis, vol. 2, no. 3, pp. 128–137, Dec. 2022, doi: 10.56127/jaman.v2i3.391.
F. Bahalwan and L. Indayani, ‘The Effect of Product Innovation, Brand Image, and Utilization of E-Commerce on Consumer Purchase Decisions’, Indonesian Journal of Law and Economics Review, vol. 17, Nov. 2022, doi: 10.21070/ijler.v17i0.803.
I. G. Rihayana, P. P. Putra Salain, P. A. Eka Rismawan, and N. K. Mega Antari, ‘THE INFLUENCE OF BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE DECISION’, International Journal of Business Management and Economic Review, vol. 04, no. 06, pp. 342–350, 2022, doi: 10.35409/IJBMER.2021.3345.
R. Dewi, ‘Pengaruh Kualitas Produk, Citra Merek Dan Celebrity Endorser Terhadap Keputusan Pembelian Smartphone Melalui Minat Beli Sebagai Variabel Intervening’, Jurnal Administrasi Bisnis Fisipol Unmul, vol. 7, no. 4, p. 409, Nov. 2019, doi: 10.54144/jadbis.v7i4.2862.
R. Rukmayanti and F. Fitriana, ‘PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN’, Jurnal Fokus Manajemen Bisnis, vol. 12, no. 2, pp. 206–217, Nov. 2022, doi: 10.12928/fokus.v12i2.6671.
Heni Rohaeni, Muhammad Richo Rianto, Novita Wahyu Setyawati, Murti Wijayanti, and Ganiawati, ‘The Influence of Product Quality on the Purchase Decision of MSME Products During the Covid-19 Pandemic’, International Journal of Scientific Multidisciplinary Research, vol. 1, no. 5, pp. 497–512, Jun. 2023, doi: 10.55927/ijsmr.v1i5.4770.
M. R. I. Yulian and D. Prapanca, ‘Factors Affecting Purchasing Decisions for Leather Craft: Price, Quality, and Service’, Academia Open, vol. 8, no. 1, Jun. 2023, doi: 10.21070/acopen.8.2023.3545.
Muhammad Ali Akbar, Sri Rezeki, and Gustina, ‘Analysis of the Effect of Promotion and Brand Image on Customer Purchase Decisions’, Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, vol. 8, no. 1, pp. 96–107, Mar. 2022, doi: 10.47663/jmbep.v8i1.233.
M. Zaenati, L. L. A. Hidayati, and M. Kurnia, ‘The Effect of The Brand Image, Advertising and Social Media Marketing on Purchase Decisions’, Urecol Journal. Part B: Economics and Business, vol. 2, no. 2, pp. 65–79, Nov. 2022, doi: 10.53017/ujeb.166.
D. Vineza and R. Erdiansyah, ‘Pengaruh Brand Prestige, Brand Credibility, dan Brand Knowledge terhadap Purchase Intention pada Inline Skate Flying Eagle di Jakarta’, Jurnal Manajemen Bisnis dan Kewirausahaan, vol. 6, no. 3, p. 318, May 2022, doi: 10.24912/jmbk.v6i3.18674.
Á. V. Jiménez and A. Mesoudi, ‘Prestige Does Not Affect the Cultural Transmission of Novel Controversial Arguments in an Online Transmission Chain Experiment’, J Cogn Cult, vol. 20, no. 3–4, pp. 238–261, Aug. 2020, doi: 10.1163/15685373-12340083.
‘Price Management’, in Pricing Done Right, Wiley, 2016, pp. 79–97. doi: 10.1002/9781119269885.ch5.
H. (Allan) Chen, D. Hardesty, A. Rao, and L. E. Bolton, ‘Introduction to Special Issue on Behavioral Pricing’, J Assoc Consum Res, vol. 6, no. 1, pp. 4–9, Jan. 2021, doi: 10.1086/711610.
N. Nadya Rizki Mirella, R. Nurlela, H. Erviana, and M. Herman Farrel, ‘FAKTOR YANG MEMPENGARUHI: KEPUASAN PELANGGAN DAN MINAT PEMBELIAN: KUALITAS PRODUK, DAN PERSEPSI HARGA (LITERATUR REVIEW MANAJEMEN PEMASARAN)’, JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, vol. 3, no. 1, pp. 350–363, Feb. 2022, doi: 10.38035/jmpis.v3i1.880.
A. Danylyuk, ‘Study of the essence of brand management in the marketing management system of the enterprise’, Galic’kij ekonomičnij visnik, vol. 80, no. 1, pp. 20–28, 2023, doi: 10.33108/galicianvisnyk_tntu2023.01.020.
W. Febrianti and R. Hasan, ‘Impact of Product Quality and Brand Image Towards Buying Decisions with Buying Interest as Mediation Variable’, Journal Research of Social, Science, Economics, and Management, vol. 1, no. 11, Jun. 2022, doi: 10.36418/jrssem.v1i11.202.
Nurul Aulia Dewi and Rahman Amrullah Suwaidi, ‘Pendampingan Pembuatan Legalitas Usaha Dan Branding Produk UMKM Desa Ngampungan’, Jurnal Pengabdian Masyarakat Sains dan Teknologi, vol. 2, no. 3, pp. 01–06, Jul. 2023, doi: 10.58169/jpmsaintek.v2i3.164.
M. Alshurideh, B. Al Kurdi, A. Alzoubi, and H. Alshurideh, ‘IMPACT OF SERVICE STRATEGY AND SERVICE QUALITY ON OPERATIONS EFFICIENCY’, International Journal of Theory of Organization and Practice (IJTOP), vol. 1, no. 1, pp. 155–173, Nov. 2022, doi: 10.54489/ijtop.v1i1.151.
Sugito Sugito, ‘Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mobil Xpander (PT. Sardana Indah Berlian Motor)’, Public Service and Governance Journal, vol. 4, no. 1, pp. 52–60, Jan. 2023, doi: 10.56444/psgj.v4i1.769.
S. L. Rahellea and M. R. Rianto, ‘Literatur Review: Pengaruh Kualitas Produk, Harga dan Loyalitas terhadap Kepuasan Konsumen Kopi Nako’, Studi Ilmu Manajemen dan Organisasi, vol. 4, no. 1, pp. 63–73, Apr. 2023, doi: 10.35912/simo.v4i1.1782.
L. G. de Andrade and G. E. de O. Santos, ‘Prestige’, in Encyclopedia of Tourism Management and Marketing, Edward Elgar Publishing, 2022, pp. 559–561. doi: 10.4337/9781800377486.prestige.
M. A. Palma, M. L. Ness, and D. P. Anderson, ‘Fashionable food: a latent class analysis of social status in food purchases’, Appl Econ, vol. 49, no. 3, pp. 238–250, Jan. 2017, doi: 10.1080/00036846.2016.1194965.
D. Adriani, A. F. Sinaga, D. Puspitasari, and F. A. B. Sinulingga, ‘ANALISIS HARGA, PENDAPATAN, DAN PERMINTAAN BAHAN POKOK DI MEDAN: SUATU KAJIAN LITERATUR’, PROMOSI (Jurnal Pendidikan Ekonomi), vol. 10, no. 1, Dec. 2022, doi: 10.24127/pro.v10i1.5413.
P. Narotama Sunardi, P. Regita Sari, and R. Cahyani, ‘DETERMINASI KEPUTUSAN PEMBELIAN MELALUI MINAT BELI: KUALITAS PRODUK DAN HARGA (SUATU KAJIAN STUDI LITERATUR MANAJEMEN PEMASARAN)’, Jurnal Ilmu Manajemen Terapan, vol. 3, no. 3, pp. 302–315, Jan. 2022, doi: 10.31933/jimt.v3i3.833.
A. Rofiq and A. Rochmaniah, ‘Brand Image and Price: Influencing Smartfren Data Quota Purchasing Decisions’, Academia Open, vol. 8, no. 1, Jun. 2023, doi: 10.21070/acopen.8.2023.3925.
Bambang Nur Cahyaningrum, Wisnu Untoro, Ahmad Ikhwan Setiawan, and Lilik Wahyudi, ‘The Influence of Price, Security and Promotion on Purchase Decisions in Online Store: Z Generation Study’, Journal of Namibian Studies : History Politics Culture, vol. 33, Mar. 2023, doi: 10.59670/jns.v33i.587.
E. M. Sinaga, ‘The influence of price on purchase decision with quality of service as intervening variable’, JPPI (Jurnal Penelitian Pendidikan Indonesia), vol. 9, no. 1, p. 125, Mar. 2023, doi: 10.29210/020221734.
N. Haitao, ‘The Role of Brand Image and Product Quality on Purchase Intention (Study Literature Review)’, Dinasti International Journal of Management Science, vol. 4, no. 1, pp. 166–174, Oct. 2022, doi: 10.31933/dijms.v4i1.1466.
R. Hidayat, M. Menhard, Chintya Ones Charli, Ariyanto Masnum, and Budi Hartoyo, ‘Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)’, Dinasti International Journal of Economics, Finance & Accounting, vol. 4, no. 1, pp. 152–165, Mar. 2023, doi: 10.38035/dijefa.v4i1.1749.
M. H. Santoso, J. P. Nugraha, N. Nawiyah, E. Z. Zed, and M. I. Tarigan, ‘Influence of Brand Loyalty and Perceived Quality Analysis on Consumer Purchase Decisions’, Quantitative Economics and Management Studies, vol. 4, no. 3, pp. 464–473, Mar. 2023, doi: 10.35877/454RI.qems1635.
M. Zaenati, L. L. A. Hidayati, and M. Kurnia, ‘The Effect of The Brand Image, Advertising and Social Media Marketing on Purchase Decisions’, Urecol Journal. Part B: Economics and Business, vol. 2, no. 2, pp. 65–79, Nov. 2022, doi: 10.53017/ujeb.166.
S. Fransisca and P. Pujiarti, ‘The Influence of Price, Brand, and Product Quality on Purchase Decisions in the Marketplace JD.ID’, eCo-Buss, vol. 4, no. 3, pp. 622–634, Apr. 2022, doi: 10.32877/eb.v4i3.357.
H. R. Alif Viando, N. K. Ningrum, and P. D. Cahyani, ‘PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi kasus pada Brand Vamo di Yogyakarta)’, Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik, vol. 10, no. 2, pp. 503–516, May 2023, doi: 10.37606/publik.v10i2.663.
B. Rahayu, R. Lisaria Putri, and J. Sutrisno, ‘Product Quality Price and Image Brands Against Purchase Decisions’, Journal of Industrial Engineering and Management, vol. 1, no. 1, pp. 21–30, Jan. 2023, doi: 10.52088/jaiem.v1i1.6.
D. Marpaung, B. Bakti, and L. Saragih, ‘THE INFLUENCE OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS (Empirical Study on Students of SMK Muhammadiyah 5 Kisaran)’, JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES), vol. 6, no. 1, pp. 035–039, Mar. 2022, doi: 10.33751/jhss.v6i1.5123.
C. Holligan and Q. Shah, ‘The prestige economy of elite education: a Baudrillardian analysis of an aspirational English school’, London Review of Education, vol. 21, no. 1, 2023, doi: 10.14324/LRE.21.1.10.
I. A. I. Pidada, D. M. F. Purnama Sari, and N. P. S. F. Indah Parwati, ‘Factors affecting purchase decision by applying green marketing campaign’, Journal of Business and Banking, vol. 12, no. 1, p. 85, Oct. 2022, doi: 10.14414/jbb.v12i1.3128.
A. C. Pratiwi, F. A. Nofirda, and I. Akhmad, ‘PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]’, DeReMa (Development Research of Management): Jurnal Manajemen, vol. 17, no. 2, p. 223, Oct. 2022, doi: 10.19166/derema.v17i2.5282.
M. Susianawati and A. Nurtantiono, ‘Minat Beli Sebagai Variabel Intervening Pada Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Mascara Maybelline’, JURNAL ILMIAH EDUNOMIKA, vol. 6, no. 2, Apr. 2022, doi: 10.29040/jie.v6i2.4977.
R. Jaherman, W. Hoesin, and I. Kurniawan, ‘THE EFFECT OF SERVICE QUALITY AND PRICE ON CONSUMER PURCHASE DECISIONS THROUGH PURCHASE INTEREST ON ONLINE SHOPEE SHOPPING SITES’, Indonesian Journal of Multidisciplinary Science, vol. 1, no. 8, pp. 841–848, May 2022, doi: 10.55324/ijoms.v1i8.152.
A. Kusuma Bkis, S. T. Winarno, and D. Wahyuning Laily, ‘The Influence of Price, Store Atmosphere, and Brand Image on Purchasing Decision of Product in Sehari Sekopi Sidoarjo’, JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES, vol. 06, no. 07, Jul. 2023, doi: 10.47191/jefms/v6-i7-29.
O. Rukmana and P. Febrianti, ‘Factors Influencing Customers’ Purchase Decision Making On Halal Cosmetic Product’, International Journal of Islamic Business and Management Review, vol. 3, no. 1, Jul. 2023, doi: 10.54099/ijibmr.v3i1.614.
D. L. Hahs-Vaughn, ‘Foundational methods: descriptive statistics: bivariate and multivariate data (correlations, associations)’, in International Encyclopedia of Education(Fourth Edition), Elsevier, 2023, pp. 734–750. doi: 10.1016/B978-0-12-818630-5.10084-3.
Sugiyono, Metode Penelitian Kuantitatif,Kualitatif dan R&D. Bandung: ALFABETA, 2019.
J. Hawkey, ‘Variable Analysis’, in Research Methods in Language Attitudes, Cambridge University Press, 2022, pp. 79–96. doi: 10.1017/9781108867788.008.
T. Yamashita, ‘Analyzing Likert scale surveys with Rasch models’, Research Methods in Applied Linguistics, vol. 1, no. 3, p. 100022, Dec. 2022, doi: 10.1016/j.rmal.2022.100022.
I. Ghozali, Structural Equation Modeling Metode Alternatif dengan Partial Least Square. Semarang: Universitas Diponegoro, 2014.
I. Ghozali and H. Latan, Partial Least Square Konsep Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0. Semarang: Universitas Diponegoro, 2020.
M. Batubara and Y. Saputri, ‘PROYEKSI MINAT BELI KONSUMEN HIDROPONIK’, Jurnal Ilmiah Bisnis dan Ekonomi Asia, vol. 17, no. 1, pp. 1–19, Feb. 2023, doi: 10.32815/jibeka.v17i1.369.
A. Anggraini and M. Hwa, ‘Pengaruh Digital Food Influencer Terhadap Minat Beli’, Jurnal Syntax Transformation, vol. 3, no. 07, pp. 1038–1042, Jul. 2022, doi: 10.46799/jst.v3i7.578.
H. Ali, V. Rivai Zainal, and R. Rafqi Ilhamalimy, ‘DETERMINATION OF PURCHASE DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND SERVICE QUALITY (REVIEW LITERATURE OF MARKETING MANAGEMENT)’, Dinasti International Journal of Digital Business Management, vol. 3, no. 1, pp. 141–153, Jan. 2022, doi: 10.31933/dijdbm.v3i1.1100.
G. Imam and H. Latan, Partial Least Squares Konsep, Teknik dan Aplikasi Menggunakan SmartPLS 3.0 Untuk Penelitian Empiris. Semarang: Universitas Diponegoro, 2019.
Zulkieflimansyah, A. Santoso, Hartini, F. Maradita, and M. Nurjihadi, ‘Efforts to Increase Consumer Buying Interest and Satisfaction through the Influence of Price and Product Perception on the Social Safety Net West Nusa Tenggara Gemilang’, Open Access Indonesia Journal of Social Sciences, vol. 5, no. 2, pp. 670–677, Mar. 2022, doi: 10.37275/oaijss.v5i2.110.
S. Hestya Damayanti, S. Nurfadilah, and R. Puji Astuti, ‘The Influence of Product Quality, Price, and Promotion On The Interest In Buying Beauty Products On Brand Ms Glow’, Journal Research of Social Science, Economics, and Management, vol. 3, no. 9, pp. 1801–1812, May 2024, doi: 10.59141/jrssem.v3i10.656.
A. Purwati and M. M. Cahyanti, ‘Pengaruh Brand Ambassador Dan Brand Image Terhadap Minat Beli Yang Berdampak Pada Keputusan Pembelian’, IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, vol. 11, no. 1, pp. 32–46, Jun. 2022, doi: 10.46367/iqtishaduna.v11i1.526.
E. D, W. Wagini, T. Irwanto, S. Nasution, and N. Hidayah, ‘Lifestyle, Discount Prices and Brand Image on the Shopee Marketplace towards Consumer Purchase Interest’, in Proceedings of the 3rd Beehive International Social Innovation Conference, BISIC 2020, 3-4 October 2020, Bengkulu, Indonesia, EAI, 2021. doi: 10.4108/eai.3-10-2020.2306605.
Arief Aulia Fahmy, Wiyadi Wiyadi, Muzakar Isa, and Zulfa Irawati, ‘The Influence of Brand Image and Price Perceptions on Purchasing Decisions Mediated by Consumer Buying Interest in Levi Strauss & Co’, Brilliant International Journal Of Management And Tourism, vol. 4, no. 1, pp. 117–136, Jan. 2024, doi: 10.55606/bijmt.v4i1.2672.
A. L. Saputra and T. Aprilia, ‘Pengaruh Citra Merek Terhadap Minat Beli Konsumen’, Journal of Innovation in Management, Accounting and Business, vol. 2, no. 1, pp. 1–7, Mar. 2023, doi: 10.56916/jimab.v2i1.344.
F. A. B. K. Panjaitan, J. Juharsah, A. A. Muhamat, U. O. Damau, and H. Panjaitan, ‘The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image’, Jurnal Aplikasi Bisnis dan Manajemen, May 2024, doi: 10.17358/jabm.10.2.447.
W. I. Aghitsni and N. Busyra, ‘PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR DI KOTA BOGOR’, Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), vol. 6, no. 3, pp. 38–51, Sep. 2022, doi: 10.31955/mea.v6i3.2271.
A. F. Rahmawati, N. Farida, and N. Ngatno, ‘Pengaruh Brand Prestige dan Perceived Quality terhadap Purchase Intention melalui Brand Attitude (Studi pada Konsumen Iphone di Kota Yogyakarta)’, Jurnal Ilmu Administrasi Bisnis, vol. 12, no. 1, pp. 131–139, Mar. 2023, doi: 10.14710/jiab.2023.37211.
A. D. Putra, ‘The Influence of Lifestyle, Prestige, Promotion and Price toward Consumptive’, Almana : Jurnal Manajemen dan Bisnis, vol. 7, no. 2, pp. 359–368, Aug. 2023, doi: 10.36555/almana.v7i2.2184.
P. Purwanto, S. Rahayu, and R. Fitrianti, ‘Social Behavior of Displaying Status through Branded Goods and Brand Prominence’, JRMSI - Jurnal Riset Manajemen Sains Indonesia, vol. 14, no. 02, pp. 103–114, Sep. 2023, doi: 10.21009/JRMSI.014.2.09.
S.-C. Roibu, ‘Sustainability in the Consumption of Luxury Products: An Analysis of Social implications’, Journal of Economic Development, Environment and People, vol. 12, no. 4, pp. 55–63, Dec. 2023, doi: 10.26458/jedep.v12i4.826.
C. J. Miller and D. C. Brannon, ‘Pursuing premium: comparing pre-owned versus new durable markets’, Journal of Product & Brand Management, vol. 31, no. 1, pp. 1–15, Jan. 2022, doi: 10.1108/JPBM-02-2020-2769.
I. L. Tampubolon and E. Sofia, ‘The Influence of Brand Reputation and Price on the Decision to Purchase Counterfeited Crocs Products (Case Study of Users of Fake Crocs Products, South Jakarta)’, J-MAS (Jurnal Manajemen dan Sains), vol. 9, no. 1, p. 681, Apr. 2024, doi: 10.33087/jmas.v9i1.1780.
A. Nareswari and Y. Azizah, ‘COMPLEXITY OF PURCHASING DECISIONS: THE ROLE OF BRAND IMAGE, VIRAL MARKETING AND PURCHASE INTEREST’, Bulletin of Management and Business, vol. 5, no. 1, pp. 37–46, Apr. 2024, doi: 10.31328/bmb.v5i1.311.
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
