Branding Strategy by Organizing the M-Ico Program for Students of Sma Muhammadiyah 1 Taman
Strategi Membangun Branding dengan Menyelenggarakan Program M-Ico pada Siswa Sma Muhammadiyah 1 Taman
DOI:
https://doi.org/10.21070/ups.5675Keywords:
Branding, SMA Muhammadiyah 1 Taman, M-ICOAbstract
In this modern world 5.0, competitiveness in choosing a school is very important for the future of students, so that service providers build distinctive features that want to attract the attention of customers. Therefore, the management and its staff created the M-ICO program which aims to build branding that differentiates it from other schools. M-ICO itself is Muhammadiyah International Class which provides English language programs in collaboration with foreign educational institutions. In preparing branding, the things that must be considered are facilities, personnel and adequate funds. This study aims to reveal the branding determined by the management of SMA Muhammadiyah 1 Taman which differentiates it from other schools.
Downloads
References
R. Oktafia and B. Haryanto, “PENGELOLAAN KEUANGAN UNIT USAHA : STRATEGI PENGEMBANGAN KAPASITAS PONDOK PESANTREN,” al-Uqud J. Islam. Econ., 2018, doi: 10.26740/al-uqud.v2n2.p141-151.
D. Fitriningsih and Mukhibat, “STRATEGI BRANDING IMAGEDALAM MENINGKATKAN DAYA SAING PENDIDIKANDI SMAN 1 BADEGAN,” J. Islam. Educ. Manag., 2023.
Emy Mar Atus Sholikhah, “Pelaksanaan Strategi Promosi Sekolah Dalam Menarik Minat Peserta Didik Baru di MAN 2 Ponorogo,” Skripsi Inst. Aagama Islam Negeri Ponorogo, 2020.
M. Muflikha and B. Haryanto, “Strategi Manajemen Kepemimpinan Kepala Sekolah dalam Meningkatkan Kualitas Kinerja Pendidik dan Tenaga Kependidikan,” PALAPA, 2019, doi: 10.36088/palapa.v7i2.376.
D. Mulyasa, “Pendidikan Bermutu dan Berdaya Saing,” Bandung: Remaja Rosdakarya, 2011.
B. Varadarajan and T. Malone, “Branding strategies of a private international school,” Qual. Rep., 2018, doi: 10.46743/2160-3715/2018.3289.
S. Qolbiyah, A. Agusmad, and A. Rouf, “Kurikulum K 13 Dan Efek Pergaulan Terhadap Perilaku Bulliying Siswa,” Arsy J. Stud. Islam, 2021, doi: 10.32492/arsy.v6i1.136.
T. Sholihah, “Strategi Manajemen Humas Dalam Menciptakan School Branding Pada Sekolah Islam Terpadu,” J-MPI, 2018, doi: 10.18860/jmpi.v3i2.6455.
A. Camma, A. Arnani, R. Ramdana, and S. Pambudi, “Strategi Berbasis Motivasi dalam Pengajaran Tahfidzul Quran si SMP IT Imam Syafi’i Samarinda,” Tarb. Wa Ta’lim J. Penelit. Pendidik. dan Pembelajaran, 2020, doi: 10.21093/twt.v7i1.2199.
A. P. Astutik, R. S. Untari, and A. M. Putri, “Penggunaan Media Animasi ‘Muroja’ah for Kids’ untuk Meningkatkan Hafalan Anak,” Community Empower., 2021, doi: 10.31603/ce.4579.
I. M. Laily, A. P. Astutik, and B. Haryanto, “Instagram sebagai Media Pembelajaran Digital Agama Islam di Era 4.0,” Munaddhomah J. Manaj. Pendidik. Islam, 2022, doi: 10.31538/munaddhomah.v3i2.250.
A. R. Farida and A. P. Astutik, “Efektivitas game komunikata pada mata pelajaran PAIBP di SMP At-Tibyan Pasuruan,” Ta’dibuna J. Pendidik. Islam, 2021, doi: 10.32832/tadibuna.v10i2.4858.
Hanifah Najmy and Istikomah I, “Branding of private schools in facing zoning policies,” Idaarah J. Manaj. Pendidik., 2022.
H. Haris, B. Haryanto, and R. Oktafia, “Management and Role of Guidance and Counseling in Educational Institutions for Personal Development of Students,” Proc. ICECRS, 2020, doi: 10.21070/icecrs2020388.
S. A. S. Saputri, H. Kusumaningrum, and Z. Munawwaroh, “Strategi Digital Marketing Dalam Meningkatkan School Branding,” Educ. J. Bhayangkara, 2023, doi: 10.31599/edukarya.v3i1.2375.
N. Atikah and Y. Resisca, “peningkatan mutu pendidikan Peningkatan Mutu Pendidikan di Sekolah Dasar (SD),” Pedagog. J. Ilmu Pendidik., 2021, doi: 10.24036/pedagogi.v21i1.1034.
S. Julaeha, “Problematika Kurikulum dan Pembelajaran Pendidikan Karakter,” J. Penelit. Pendidik. Islam, vol. 7, no. 2, p. 157, Nov. 2019, doi: 10.36667/jppi.v7i2.367.
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
