Netnography of Gaya Nusantara Communication on Instagram
Netnografi Komunikasi Gaya Nusantara di Instagram
DOI:
https://doi.org/10.21070/ups.5632Keywords:
LGBTQ , Netnography, Communication, Social MediaAbstract
Social media is also used by various communities, including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) which has spread widely in various forms of media, including Instagram, Facebook, Tiktok and the others of social media. This research aims to understand how symbolic interactions are applied on social media, especially Instagram, by GAYa Nusantara (GN) as an analytical tool to explore people's social interactions regarding the presence of LGBTQ people and other non-normative SOGIESC on social media. Netnography is a method used to study cyberspace from informed texts, with the aim of understanding societal culture that arises online. This method is specifically planned to study online culture and groups, being a term that has unique characteristics in virtual groups. The result of this research is GN's efforts to campaign for the values of equality and human rights, especially for LGBTQ people.
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