Comparative Analysis of E-commerce, E-wallet and Friend’s Environment on Consumtive Behavior (Study of Accounting Students and Management Students)
Analisis Perbandingan E-commerce, E-wallet dan Lingkungan Teman Terhadap Perilaku Konsumtif (Studi Pada Mahasiswa Akuntansi dan Mahasiswa Manajemen)
DOI:
https://doi.org/10.21070/ups.5359Keywords:
Ease of e-commerce, e-wallet promotion, friend environment, consumer behaviorAbstract
More and more people are taking advantage of technology to make various online activities easier. However, it will be a problem when people prioritize desires over needs so that someone is trapped in consumer behavior. The aim of this research is to test whether there is an influence on student consumption behavior. And are there any differences between the two students? The research results show that the variable convenience of e-commerce has no effect on the consumptive behavior of accounting students, while the convenience of e-commerce has an effect on the consumptive behavior of management students. The variables of e-wallet promotion and friendship environment influence the consumer behavior of accounting and management students. The results of the independent sample test show that there is no difference in the comfort variable between accounting and management students. Meanwhile,the e-wallet promotion variables,friendship environment and consumer behavior have differences between accounting and management students.
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