DOI of the published article https://jurnal.murnisadar.ac.id/index.php/Tekinkom/article/view/1057
Analysis of Mass and Electronic Media Advertising Sales Predictions Using the Linear Regression Method
Analisis Prediksi Penjualan Iklan Media Masa dan Elektronik Menggunakan Metode Linear Regression
DOI:
https://doi.org/10.21070/ups.5092Keywords:
Linear RegressionAbstract
the research analysis, advertising sales prediction in mass and electronic media uses the linear regression method. Where the linear regression method is a method to predict data in an AI approach to replace or human behavior to solve a problem automatically. The author will develop an analysis of advertising sales in mass and electronic media using the linear regression method. Based on the objectives of the study that have been described, the most influential is TV media because TV media has 90%, Radio has 35%, Newspapaer has 15% based on other media the most influential TV media in advertising sales. The advantage of using the linear regression method is the method easier to predict so that it can make it easier to calculate profits.
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