Can E–Service Quality, E–Trust And E–Customer Satisfaction Influence The Repurchase Intention On E–Commerce Shopee?
Dapatkah E–Service Quality, E–Trust Dan E–Customer Satisfaction Berpengaruh Terhadap Repurchase Intention Pada E–Commerce Shopee?]
DOI:
https://doi.org/10.21070/ups.4965Keywords:
E–Service Quality, E-Trust, E-Customer Satisfaction, Repurchase IntentionAbstract
This study aims to determine whether E-Service Quality, E-Trust and E-Customer Satisfaction can influence Repurchase Intention at E-Commerce Shopee in Sidoarjo City. This research uses a quantitative approach with descriptive research methods with the population being Men and Women in Sidoarjo City with a minimum age of 17 years and have purchased products on the Shopee E-Commerce platform with a minimum purchase of 2 times. The sampling technique of this study was carried out using a Non Probability Sampling technique of the Purposive Sampling type with a total of 100 respondents. The data collection technique is to distribute questionnaires and the answers will be measured on a Likert scale. The data analysis technique uses the SmartPLS. The results of this study indicate that E-Service Quality affects Repurchase Intention in Shopee E-Commerce users. E-Trust affects Repurchase Intention in Shopee E-Commerce users. E-Customer Satisfaction affects Repurchase Intention in Shopee E-Commerce users.
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