DOI of the published article https://doi.org/10.20473/ajim.v5i2.57719
The Effect of Lifestyle, Consumer Trust, and Perceived Value on Purchase Intention of Thrift Shop in Sidoarjo
Pengaruh Gaya Hidup, Kepercayaan Konsumen, dan Nilai yang Dirasakan terhadap Minat Beli Thrift Shop di Sidoarjo
DOI:
https://doi.org/10.21070/ups.4951Keywords:
Lifestyle, Consumer Trust, Perceived ValueAbstract
The purpose of this study was to determine the effect of lifestyle, consumer trust, and perceived value on consumer buying interest in Thrift Shop products in Sidoarjo. This research uses a quantitative approach with the population being Generation Z and who have purchased Thrift Shop products in Sidoarjo. The sampling technique of this research was carried out by non-probability sampling method with purposive sampling technique with a total of 102 respondents. The data source collection technique used in this study is primary data using an online questionnaire through google form media which is circulated online through social media. Tenik data analysis in this study uses multiple linear regression analysis with SPSS (Statistical Product and Service Solution) version 26. Based on the results of this study, it proves that Lifestyle affects purchase intention, consumer trust affects purchase intention and perceived value affects Thrift Shop purchase intention in Sidoarjo
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