Influence Visual, Copywriting, and Public Speaking on Social Media Accounts Instagram @Sidoarjokuliner in Attracting Consumers Buying Interest in Sidoarjo
Pengaruh Visual, Copywriting, dan Public Speaking Pada Akun Media Sosial Instagram @Sidoarjokuliner dalam Menarik Minat Beli Konsumen di Sidoarjo
DOI:
https://doi.org/10.21070/ups.4650Keywords:
visual, copywriting, public speaking, Instagram social media, interest in buyingAbstract
Media social Instagram has become an influential platform in marketing and social interaction in the digital era. This article examines the use of the Instagram account @Sidoarjokuliner as an example of successful culinary marketing in Sidoarjo. Insight data shows that consistency in uploads in also a key factor in retaining and increasing followers. The purpose of the study was to determine the influence visual, copywriting, and public speaking on social media accounts Instagram @Sidoarjokuliner in attracting consumers buying interest in Sidoarjo. This research uses quantitative methods. The sampling technique for this research uses a non-probability sampling method, namely purposive sampling with a total of 100 respondents. This research data analysis technique uses the SmartPLS application. The results of this research show that visuals do not have a significant effect, while copywriting and public speaking have a significant effect on consumer buying interest in Sidoarjo.
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