Supporting the Creation of New Feeds and Logos on Hany Collection’s Instagram Account To Increase the Number of Customers

Abstract

Abstract. Online marketing is an online marketing process through media such as cellphones, tablets that are connected to various applications. One of the applications used is Instagram, a social media that is a free promotional media with a wide reach.  The purpose of the activity is to provide information about branding through social media so that products are recognized by consumers and build a good perception in terms of messages and brand impressions on consumers. The method used to realize the target has 3 stages, namely the observation stage, the implementation stage and the evaluation stage. The results show an increase in the use of Instagram as an effective promotional tool, with participants able to create interesting feeds and product photos that match the identity of Hany Collection. After going through various methods of activity, Hany Collection succeeded in branding its Instagram account and building good perceptions for consumers.