Creating a Logo and Instagram Promotion Platform as an Identity for MSME Risoles and Catering Food Products
Pembuatan Logo dan Platform Promosi Instagram sebagai Identitas Produk Makanan UMKM Risoles dan Catering
DOI:
https://doi.org/10.21070/ups.4533Keywords:
Logo, Promotional Media, MSMEsAbstract
Industrial development in Indonesia continues to increase every year resulting in significant changes for MSME players. They are required to have a unique identity to differentiate their business from others. . The community service team provides guidance to MSME players so they can have a permanent logo and Instagram account as a promotional tool that can increase sales. This assistance uses four stages of methods, namely Observation, Implementation, Supervision and Evaluation, which are supporting factors for the continuity of service activities. The results of this assistance were successful, providing a positive impact for MSME Catering and Risol players. Both types of MSMEs now have permanent logos and have official Instagram social media accounts @Cateringmak_ and @Risolmak_. The conclusion from community service activities is that promotion through social media Instagram and logos is the key to increasing sales of MSME products
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