DOI of the published article https://doi.org/10.31970/abditani.v6i2.279
Assistance for Bottled Sambal SME in Facing Creative Economy Competition on Social Media
Pendampingan Umkm Sambal Kemasan dalam Menghadapi Persaingan Ekonomi Kreatif pada Media Sosial
DOI:
https://doi.org/10.21070/ups.4500Keywords:
Brand Awareness, branding, MSME ProductsAbstract
Creativity is the ability to generate new ideas and concepts. Every business requires creativity in its implementation. By understanding this change in behavior, SMEs must be ready to approach their markets through these new media. Helping SMEs face competition on social media, such as providing basic guidance on product marketing through Instagram and improving product packaging according to the following standards is the main objective of this research. The method used by the author in carrying out the activity consists of three series : analysis, process, and results. Overall, the service carried out by the author to one of the SMEs with a bottled Sambal product called Sambeland in Pepe Village, Sedati, Sidoarjo went well. The results
obtained from the service are an increase in brand awareness of Sambeland through making Instagram and taking
product photos that are more attractive to consumers. also safer product packaging for long distance shipping.
Downloads
References
N. Cahyadi, P. Junianto, A. Lukman Hakim, and F. Fuadi, "BISNIS DIGITAL:Sebuah Peluang di Era Digital," CV.Adanu Abimata, 2022.
A. M. Ginting, E. Rivani, J. P. Saragih, D. Wuryandani, and C. M. Firdausy, "Strategi Pengembangan Ekonomi Kreatif di Indonesia," Yayasan Pustaka Obor Indonesia, 2018. [Online]. Available: https://books.google.co.id/books?id=dsReDwAAQBAJ
I. Rismi Hastyorini and I. Oni Setiadi, "Ekonomi Kreatif: Menumbuhkan Gagasan Kreatif dan Menciptakan Peluang," K. Sari, Ed. Cempaka Putih, 2019.
"Sinematografi - Wikipedia bahasa Indonesia, ensiklopedia bebas," 2018. [Online]. Available: https://id.wikipedia.org/wiki/Sinematografi
M. Sholichah and P. Febriana, "Konstruksi Citra Diri Dalam Media Baru Melalui Aplikasi Instagram (Analisis Semiotik Postingan Instagram @Maudyayunda) Self-Image Construction in New Media Via Instagram Application (Semiotic Analysis of @Maudyayunda Instagram Posts)," Jurnal Spektrum Komunikasi (JSK), vol. 10, pp. 177–186, 2022. [Online]. Available: http://spektrum.stikosa-aws.ac.id/index.php/spektrum%7CE:spektrum@stikosa-aws.ac.id
K. E. Sulystyawati, S. N. Ariska, M. A. Ramadan, and Sapar, "Inovasi usaha sosis telur matahari (solur matahari) yang memiliki nilai gizi tinggi," Jurnal Pengabdian Masyarakat, vol. 6, no. 1, pp. 26–30, 2023.
M. Yamin, A. W. Jufri, and D. Santoso, "Pendampingan Pengurusan Perizinan Usaha Mikro , Kecil Dan Menengah ( UMKM ) di Desa Gunungsari Lombok Barat," pp. 0–5, 2023.
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
