Utilization of Digital Marketing and Social Media Branding in Increasing the Competitiveness of Mrs Snackket MSMEs
Pemanfaatan Digital Marketing dan Branding Media Sosial Dalam Meningkatkan Daya Saing UMKM Mrs Snackket
DOI:
https://doi.org/10.21070/ups.4469Keywords:
UMKM, Digital marketing, Media Sosial, DesignAbstract
Micro, small and medium enterprises (MSMEs) in bucket sales are a business sector that is growing rapidly, one of which is Mrs. Snackket. The aim of this activity is to increase product competitiveness through social media branding and expand the market through the use of digital marketing. The method used is observation or interviews to find out MSME problems in product sales, training in design and content creation, assistance in creating marketplaces and social media branding. The results of this program help expand the market through social media and marketplaces. Creating branding logo designs, tag card designs, greeting card designs and Instagram social media branding. Create TikTok and WhatsApp business tutorial content. The benchmark for the success of this activity is the understanding of MSME actors in the training and mentoring carried out. The measuring tool for this activity is through interviews.
Downloads
References
I. Ramadhan, S. Aisya, and P. Febriana, “Strategi komunikasi pemasaran The Body Shop melalui brand ambassador : Studi kasus,” no. 0341, 2023.
B. Arianto, “Pengembangan UMKM Digital di Masa Pandemi Covid-19,” ATRABIS J. Adm. Bisnis, vol. 6, no. 2, pp. 233–247, 2021, doi: 10.38204/atrabis.v6i2.512.
B. Susanto, A. Hadianto, F. N. Chariri, M. Rochman, M. M. Syaukani, and A. A. Daniswara, “Penggunaan Digital Marketing untuk Memperluas Pasar dan Meningkatkan Daya Saing UMKM,” Community Empower., vol. 6, no. 1, pp. 42–47, 2020, doi: 10.31603/ce.4244.
J. -, N. Arfan, H. -, and H. Ali Hasan, “Penerapan Digital Marketing dalam Upaya Peningkatan Pendapatan Usaha Mikro Kecil dan Menengah,” ILTIZAM J. Shariah Econ. Res., vol. 6, no. 2, pp. 212–224, 2022, doi: 10.30631/iltizam.v6i2.1452.
U. S. Rahmah and E. Iryanti, “Optimasi Upaya Pendampingan UMKM untuk Meningkatkan Branding UMKM Iborajut Optimization,” J. Has. Kegiat. Pengabdi. Masy. Indones., vol. 1, no. 2, pp. 98–105, 2023.
J. Inspirasi, M. Untuk, and N. Vol, “Pelatihan Bucket Snack Dan Branding Sebagai Alternatif Usaha Masyarakat Desa Keret Oleh Tim KKN 06 UNIPA Surabaya,” vol. 2, no. 4, 2023.
A. F. Muntazori and A. Listya, “Branding UMKM Produk Kopi Bang Sahal melalui Desain Logo,” vol. 1, no. 3, pp. 342–351, 2021.
C. D. Journal et al., “PENERAPAN BRANDING PRODUK DAN DIGITAL MARKETING,” vol. 3, no. 2, pp. 740–746, 2022.
R. Article and S. Direct, “How Digital Storytelling Applied in Health Profession Education: A Systematized Review,” vol. 9, no. 2, pp. 63–78, 2021, doi: 10.30476/jamp.2021.87856.1326.Received.
F. Fitriyana, A. Nuryani, T. Rosyati, and Y. Gusvia, “PELATIHAN PEMANFAATAN MARKETPLACE PADA UMKM DALAM MASA COVID-19,” vol. 2, no. 2, pp. 206–211, 2021.
A. L. Wijaya, M. N. Fauziah, and P. K. Pangastuti, “Pelatihan Pengemasan Produk dan Pengelolaan Akun Marketplace pada Usaha Mikro ” Namida ” Masker Magetan,” vol. 2, no. 3, 2021.
L. Kadek and B. Martini, “PENGARUH MEDIA PROMOSI TIK TOK,” pp. 38–54.
C.-D. I. Kelurahan and T. Duren, “MEMANFAATKAN WHATSAPP BUSINESS SEBAGAI SARANA PENUNJANG DIGITAL MARKATING UMKM DI TENGAH PANDEMIK,” vol. 1, no. 2, pp. 28–35, 2022.
U. D. I. Balikpapan, A. Jamil, M. I. Zamzani, and V. A. Leksono, “SOSIALISASI PENGGUNAAN WA BUSINESS KEPADA PELAKU,” vol. 2, no. 1, pp. 1–7, 2021.
S. Sukaris, B. Prestyadi, and A. Kusani, “Transformation Of Information Technology Capacity As A Marketing Media Of The ‘Lontar Sewu’ Tourism Village, Hendrosari Village, Gresik Regency,” Kontribusia (Research Dissem. Community Dev., vol. 3, no. 1, p. 265, 2020, doi: 10.30587/kontribusia.v3i1.1141.
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
