DOI of the published article http://dx.doi.org/10.35914/tomaega.v7i1.2097
Online Catalog Management as a Promotional Means for Micro, Small and Medium Enterprises MSMEs
Manajemen Katalog Online sebagai Sarana Promosi untuk Usaha Mikro, Kecil, dan Menengah UMKM
DOI:
https://doi.org/10.21070/ups.4439Keywords:
Instagram, Online Marketing, Social Media, MSMEsAbstract
Instagram is a platform that is often used for promotional activities. Tidar Silicon Tire Polish and NMAX CarWash MSMEs face challenges because they do not yet have Instagram accounts to market their products. This means that their target market is not yet widely spread throughout Indonesia. The main initiative is to help create an Instagram account so that it can promote MSME products through online catalogs on social media. This approach includes preparation, implementation, monitoring and evaluation. As a result, both of them now have active Instagram accounts with online catalog posts. The @semirban_silicon account has 31 followers, while @nmax.carwash has 6 followers. Data analysis is limited to that Instagram account. MSME players have now used Instagram to promote their products, and it is hoped that they can be consistent in uploading products in the future.
Downloads
References
Akmal Abdullah, Mauli Kasmi, Karma , and Ilyas , "Pengembangan Usaha Kecil dan Menengah (UKM) Ikan Hias Karang Melalui Pelatihan Pembuatan Akuarium," To Maega, pp. 1-11, 2021.
Salma Aisya and Poppy Febriana, "Strategi Komunikasi Pemasaran The Body Shop Melalui Brand Ambassador: Studi Kasus Iqbaal Ramadhan," Satwika, pp. 1-9, 2023.
Ni Kadeh Diah Yonita Bella, Kadek Devi Kalfika Anggria Wardani, and Dewa Ayu Putu Adhiya Garini Putri, "Peningkatan Penjualan UMKM Pisau Tradisional Di Desa Tonja Melalui Pendampingan Pemasaran Online," To Maega, pp. 1-9, 2022.
Didiharyono D, Arif Ferdian, Patahiruddin , and Besse Qur'ani, "Pemberdayaan dan Pengembangan UKM Masyarakat Pesisir Berbasis Platform Digital," To Maega, pp. 1-10, 2022.
Ardhiani Fadila, Dienni Ruhjatini Sholihah, and Siwi Nugraheni, "Pembinaan Pengelolaan Keuangan dan Pemasaran Digital Pada Pelaku UKM Kecamatan Ciomas Bogor," To Maega, pp. 1-10, 2021.
Febryola Indra, Vriandi Hapsara, Steven Sunar, Angellica Midian Sinaga, and Stefany , "Strategi Pemasaran Media Online Sebagai Sarana Pengembangan UMKM (Madre Kitchen)," Journal o Hospitality & Tourism Innovation, pp. 01-08, 2022.
Hadi Ismanto, Muhammad Husni Tamrin, and M. Yunies Edward, "Pendampingan UKM Tenun Ikat Troso dalam Pengelolaan Model Pemasaran Berbasis Online," E-DIMAS, pp. 01-09, 2020.
Prafajar Suksessanno Muttaqin, Ari Yanuar Ridwan, and Budi Santosa, "Implementasi Elastic Logistics Untuk Penentuan Kebutuhan Sumber Daya Pada UKM Kuliner Dosi Korean Street Food Bandung Dalam Menghadapi Fluctuative Demand di Masa Pandemi Covid-19," To Maega, pp. 1-14, 2022.
Adinda Alifia Putri et al., "Pelatihan Strategi Pemasaran Online Untuk Pedagang yang Terdampak Covid-19 di Surabaya dan Sekitarnya," To Maega, pp. 1-14, 2021.
Andi Dwi Riyanto and Muhammad Faiz Noeris, "Pelatihan Pemanfaatan Media Sosial Sebagai Media Promosi Online Untuk Pelaku UMKM di Cilacap," J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat), pp. 01-06, 2018.
Arwin Sanjaya, Fajar Lutfi Nursandy, Lisvia , and Yolanda Syifa Nurlita, "Pemanfaatan Digital Marketing Dalam Memasarkan Produk di Masa Pandemi Covid-19," Jurnal Plakat, pp. 01-15, 2021.
Muhammad Saputra, Novita Sari, Muhammad Rafiq, and Lilla Rahmawati, "Pelatihan Inovasi Produk Serta Strategi Pemasaran UMKM Bubuk Jahe di Masa Pandemi Covid 19," To Maega, pp. 1-8, 2021.
Asriyanti Syarif et al., "Pemasaran Online dan Pendaftaran Merek pada KTH Mega Buana 3 Desa Lipukasi Kabupaten Baru," To Maega, pp. 1-8, 2022.
Ramsiah Tasruddin, "Tren Media Online Sebagai Media Promosi," Mercusuar, pp. 01-06, 2021.
Rosyda Nur Fauziyah. (2022) Gramedia Web Site. [Online]. https://www.gramedia.com/best-seller/social-media-marketing/#:~:text=Social%20media%20marketing%20(SMM)%20atau,yang%20berbayar%20atau%20tidak%20berbayar.
Witdya Pangestika. (2022, July) Jurnal Id Blog. [Online]. https://www.jurnal.id/id/blog/mengenal-digital-marketing-konsep-dan-penerapannya/
Ikhsan Hakim. (2023, Mei) glints Web site. [Online]. https://glints.com/id/lowongan/apa-itu-social-media-marketing/
Rosyda Nur Fauziyah. (2021) Gramedia Blog Web site. [Online]. https://www.gramedia.com/best-seller/social-media-marketing/
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
